Comments on: This Sucks! Slick Marketing Tactics… http://liztomey.com/blog/this-sucks-slick-marketing-tactics/ Liz Tomey On Getting Rich, Quitting Your Job, And Saving The World... Thu, 17 May 2012 21:48:58 +0000 hourly 1 http://wordpress.org/?v=3.3.2 By: Liz Tomey http://liztomey.com/blog/this-sucks-slick-marketing-tactics/comment-page-1/#comment-59 Liz Tomey Mon, 24 Nov 2008 06:29:45 +0000 http://liztomey.com/blog/?p=47#comment-59 Yeah, do let me clarify that... I only think it's ethical if the person is made aware that they will be billed monthly before you bill them for the first item. So if you are trying to sell me item A for 7.99 but that in 30 days if I don't cancel I will also be billed 19.95 for product b (or the continued use of product A) then you better tell me upfront. Rule of thumb... Treat your customers (and even those who are just your fans) like you would want to be treated. No monkey business! You do everything upfront... I'm as real and upfront as I can be, and that always reflects in my marketing. Clear on that now? :) Liz Yeah, do let me clarify that…

I only think it’s ethical if the person is made aware that they will be billed monthly before you bill them for the first item.

So if you are trying to sell me item A for 7.99 but that in 30 days if I don’t cancel I will also be billed 19.95 for product b (or the continued use of product A) then you better tell me upfront.

Rule of thumb… Treat your customers (and even those who are just your fans) like you would want to be treated.

No monkey business!

You do everything upfront…

I’m as real and upfront as I can be, and that always reflects in my marketing.

Clear on that now? :)

Liz

]]> By: Perry http://liztomey.com/blog/this-sucks-slick-marketing-tactics/comment-page-1/#comment-58 Perry Sun, 23 Nov 2008 05:29:39 +0000 http://liztomey.com/blog/?p=47#comment-58 Hello Liz, I agree that these marketing systems are not unethical if used ethically. I am not sure that I agree that forced continuity is ethiical though. I think it's like you said, that it can be used ethically if a person is made aware that they are also getting and paying for something else, BUT..... only if the person is made aware that they will be billed for something else, BEFORE you actually bill them for the initial product or service that they are interested in. If a person pays you for item A, and then you bill them for something else, and THEN tell them that they will be billed an additional amount that they never agress to, then no, that is not ethical, and saying that you made them aware of this after the fact does not excuse this kind of deception. If you sell someone item A, then tell them that they will be billed for something else BEFORE you accept payment for item A, and let that customer decide for themselves if they then want to pay for item A, or not, then that is the ethical way to do it. Simply saying that you made someone aware of an additional purchase does not automatically make the 'forced continuity' marketing method acceptable. You should defenitaly make a potential customer aware of any additional purchase requirements, but it's not that you made a potential buyer aware, that matters so much, as it is WHEN you make them aware. Making someone aware of this doesn't cut it if you accept and receive that person's payment before you make him or her aware of this particular marketing process. Perry G. Unless I missed something in the video, then I don't think you said which one you thought was okay or if you thought both ways were okay,. Simply Hello Liz,
I agree that these marketing systems are not unethical if used ethically. I am not sure that I agree that forced continuity is ethiical though. I think it’s like you said, that it can be used ethically if a person is made aware that they are also getting and paying for something else, BUT…..

only if the person is made aware that they will be billed for something else, BEFORE you actually bill them for the initial product or service that they are interested in.

If a person pays you for item A, and then you bill them for something else, and THEN tell them that they will be billed an additional amount that they never agress to, then no, that is not ethical, and saying that you made them aware of this after the fact does not excuse this kind of deception.

If you sell someone item A, then tell them that they will be billed for something else BEFORE you accept payment for item A, and let that customer decide for themselves if they then want to pay for item A, or not, then that is the ethical way to do it.

Simply saying that you made someone aware of an additional purchase does not automatically make the ‘forced continuity’ marketing method acceptable. You should defenitaly make a potential customer aware of any additional purchase requirements, but it’s not that you made a potential buyer aware, that matters so much, as it is WHEN you make them aware.

Making someone aware of this doesn’t cut it if you accept and receive that person’s payment before you make him or her aware of this particular marketing process.

Perry G.
Unless I missed something in the video, then I don’t think you said which one you thought was okay or if you thought both ways were okay,.

Simply

]]> By: Holly Powell http://liztomey.com/blog/this-sucks-slick-marketing-tactics/comment-page-1/#comment-56 Holly Powell Sat, 22 Nov 2008 14:43:59 +0000 http://liztomey.com/blog/?p=47#comment-56 Liz, Your explanation is very clear. You are right that some of the "big dogs" have masses of folks working in the background. I'm definitely going to check out Jordan's product. You have also showed another great form of marketing in this blog post. Using blogs to drive traffic to your affiliate products is an incredible way to make money online. Again, thanks for your input into the "slick marketing" tricks :-) Holly Powell Liz,

Your explanation is very clear. You are right that some of the “big dogs” have masses of folks working in the background.

I’m definitely going to check out Jordan’s product. You have also showed another great form of marketing in this blog post. Using blogs to drive traffic to your affiliate products is an incredible way to make money online.

Again, thanks for your input into the “slick marketing” tricks :-)

Holly Powell

]]> By: 3.5 Gazillion Dollar Slick Marketing Doll | LizTomey.com http://liztomey.com/blog/this-sucks-slick-marketing-tactics/comment-page-1/#comment-54 3.5 Gazillion Dollar Slick Marketing Doll | LizTomey.com Sat, 22 Nov 2008 04:43:38 +0000 http://liztomey.com/blog/?p=47#comment-54 [...] If you're new here, you may want to check out the hottest newsletter around about making money online. Just go to http://www.IMTruth.comNote: If you missed yesterday’s video, you’ll never get this, so watch it first… liztomey.com/blog/this-sucks-slick-marketing-tactics [...] [...] If you’re new here, you may want to check out the hottest newsletter around about making money online. Just go to www.IMTruth.comNote: If you missed yesterday’s video, you’ll never get this, so watch it first… liztomey.com/blog/this-sucks-slick-marketing-tactics [...]

]]> By: Ernie Carroll http://liztomey.com/blog/this-sucks-slick-marketing-tactics/comment-page-1/#comment-53 Ernie Carroll Sat, 22 Nov 2008 03:17:15 +0000 http://liztomey.com/blog/?p=47#comment-53 Great informative video! I especialy liked the idea of the yes and no buttons. (you can keep the doll)lol Great informative video! I especialy liked the idea of the yes and no buttons. (you can keep the doll)lol

]]> By: Hale http://liztomey.com/blog/this-sucks-slick-marketing-tactics/comment-page-1/#comment-52 Hale Fri, 21 Nov 2008 22:13:24 +0000 http://liztomey.com/blog/?p=47#comment-52 Liz, you were one of my first mentors, and still one of my favs. You always tell it straight, and I've always valued your advise. But forced continuity? Whoo Hoo! Jump back, Loretta. Actually, you are correct. Done right and upfront, it's a great marketing tactic. In fact. the Mr. Mike you mentioned did it sort of behind the scenes (not upfront) his first time around for Marketing DotCom newsletter, he was outed so to speak, and rushed to make it a lot more upfront. Both Stompernet and Yanik Silver have been upfront, very much so, in their launches. And, it does work. So thanks for making all this a lot more clearer and understandable. Great post! Liz, you were one of my first mentors, and still one of my favs. You always tell it straight, and I’ve always valued your advise. But forced continuity? Whoo Hoo! Jump back, Loretta.

Actually, you are correct. Done right and upfront, it’s a great marketing tactic. In fact. the Mr. Mike you mentioned did it sort of behind the scenes (not upfront) his first time around for Marketing DotCom newsletter, he was outed so to speak, and rushed to make it a lot more upfront. Both Stompernet and Yanik Silver have been upfront, very much so, in their launches. And, it does work. So thanks for making all this a lot more clearer and understandable.

Great post!

]]> By: tmobil8 http://liztomey.com/blog/this-sucks-slick-marketing-tactics/comment-page-1/#comment-51 tmobil8 Fri, 21 Nov 2008 20:49:28 +0000 http://liztomey.com/blog/?p=47#comment-51 Greetings Liz, Thomas Richmond here, i been with you for a couple of years, sometimes one on one type of emails and now you have partners ! YAY lol. Its great to see you making moves my friend. Thanks for the info. Great stuff. :) Greetings Liz, Thomas Richmond here, i been with you for a couple of years, sometimes one on one type of emails and now you have partners ! YAY lol. Its great to see you making moves my friend. Thanks for the info. Great stuff. :)

]]> By: Mary Brouillette http://liztomey.com/blog/this-sucks-slick-marketing-tactics/comment-page-1/#comment-50 Mary Brouillette Fri, 21 Nov 2008 19:47:06 +0000 http://liztomey.com/blog/?p=47#comment-50 Thanks, Liz,......cleaning out the cookies was all I need to do to watch the video. Why didn't I think of that! Cheers, Mary Thanks, Liz,……cleaning out the cookies was all I need to do to watch the video.

Why didn’t I think of that!
Cheers,
Mary

]]> By: Liz Tomey http://liztomey.com/blog/this-sucks-slick-marketing-tactics/comment-page-1/#comment-49 Liz Tomey Fri, 21 Nov 2008 19:05:25 +0000 http://liztomey.com/blog/?p=47#comment-49 Looks like some were able to view the video and some weren't.... Got it working now. :) I really appreciate all the great comments! Thanks so much... Tim.... WHOO HOO!!!! I am so proud of you. Awesome job man! Liz Looks like some were able to view the video and some weren’t…. Got it working now. :)

I really appreciate all the great comments! Thanks so much…

Tim…. WHOO HOO!!!! I am so proud of you. Awesome job man!

Liz

]]> By: Chris Morris http://liztomey.com/blog/this-sucks-slick-marketing-tactics/comment-page-1/#comment-47 Chris Morris Fri, 21 Nov 2008 18:28:15 +0000 http://liztomey.com/blog/?p=47#comment-47 Liz, Unfortunately I can't view the video girl. I came over here to "watch" your video ;) Chris Liz,

Unfortunately I can’t view the video girl.
I came over here to “watch” your video ;)

Chris

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