{"id":1422,"date":"2025-08-17T02:10:37","date_gmt":"2025-08-17T02:10:37","guid":{"rendered":"https:\/\/liztomey.com\/blog\/?p=1422"},"modified":"2025-08-18T20:06:05","modified_gmt":"2025-08-18T20:06:05","slug":"ai-agents-vs-custom-gpts-why-everyones-so-confused","status":"publish","type":"post","link":"https:\/\/liztomey.com\/blog\/ai-agents-vs-custom-gpts-why-everyones-so-confused\/","title":{"rendered":"AI Agents VS Custom GPTs: Why Everyone\u2019s So Confused!"},"content":{"rendered":"<p><div class=\"tve-leads-shortcode tve-leads-triggered tve-tl-anim tl-anim-instant tve-leads-track-shortcode_1434\"><div class=\"tl-style\" id=\"tve_tcb2_1-step-set-038\" data-state=\"4\" data-form-state=\"\"><style type=\"text\/css\" class=\"tve_custom_style\">@import url(\"\/\/fonts.googleapis.com\/css?family=Roboto+Mono:400,500&subset=latin\");@import url(\"\/\/fonts.googleapis.com\/css?family=Roboto+Condensed:400,500&subset=latin\");@import 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data-color-d=\"rgb(65, 0, 146)\"><hr class=\"tve_sep tve_sep-1\" style=\"\"><\/div><\/div><\/div><div class=\"tcb-flex-col\"><div class=\"tcb-col tve_empty_dropzone\" style=\"\"><div class=\"thrv_wrapper thrv-divider\" data-style=\"tve_sep-1\" data-thickness=\"10\" data-color=\"rgb(127, 137, 160)\" style=\"\" data-css=\"tve-u-198beab20d0\" data-color-d=\"rgb(234, 104, 0)\"><hr class=\"tve_sep tve_sep-1\" style=\"\"><\/div><\/div><\/div><div class=\"tcb-flex-col\"><div class=\"tcb-col tve_empty_dropzone\" style=\"\"><div class=\"thrv_wrapper thrv-divider\" data-style=\"tve_sep-1\" data-thickness=\"10\" data-color=\"rgb(44, 57, 85)\" style=\"\" data-css=\"tve-u-198beab20d2\" data-color-d=\"rgb(65, 0, 146)\"><hr class=\"tve_sep tve_sep-1\" style=\"\"><\/div><\/div><\/div><div class=\"tcb-flex-col\"><div class=\"tcb-col tve_empty_dropzone\" style=\"\"><div class=\"thrv_wrapper thrv-divider\" data-style=\"tve_sep-1\" data-thickness=\"10\" data-color=\"rgb(127, 137, 160)\" style=\"\" 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data-thickness=\"10\" data-color=\"rgb(44, 57, 85)\" style=\"\" data-css=\"tve-u-198beab20d8\" data-color-d=\"rgb(65, 0, 146)\"><hr class=\"tve_sep tve_sep-1\" style=\"\"><\/div><\/div><\/div><div class=\"tcb-flex-col\"><div class=\"tcb-col tve_empty_dropzone\" style=\"\"><div class=\"thrv_wrapper thrv-divider\" data-style=\"tve_sep-1\" data-thickness=\"10\" data-color=\"rgb(127, 137, 160)\" style=\"\" data-css=\"tve-u-198beab20d9\" data-color-d=\"rgb(234, 104, 0)\"><hr class=\"tve_sep tve_sep-1\" style=\"\"><\/div><\/div><\/div><div class=\"tcb-flex-col\"><div class=\"tcb-col tve_empty_dropzone\" style=\"\"><div class=\"thrv_wrapper thrv-divider\" data-style=\"tve_sep-1\" data-thickness=\"10\" data-color=\"rgb(44, 57, 85)\" style=\"\" data-css=\"tve-u-198beab20da\" data-color-d=\"rgb(65, 0, 146)\"><hr class=\"tve_sep tve_sep-1\" style=\"\"><\/div><\/div><\/div><div class=\"tcb-flex-col\"><div class=\"tcb-col tve_empty_dropzone\" style=\"\"><div class=\"thrv_wrapper thrv-divider\" data-style=\"tve_sep-1\" data-thickness=\"10\" data-color=\"rgb(127, 137, 160)\" style=\"\" data-css=\"tve-u-198beab20db\" data-color-d=\"rgb(247, 215, 0)\"><hr class=\"tve_sep tve_sep-1\" style=\"\"><\/div><\/div><\/div><\/div><\/div><div class=\"thrv_wrapper thrv_text_element\" data-css=\"tve-u-198bec66709\" style=\"\"><p data-css=\"tve-u-198bec72131\" style=\"text-align: center;\">No Time? No Tech Skills? No Problem!<\/p><\/div><div class=\"thrv_wrapper thrv-columns\" style=\"--tcb-col-el-width:796;\" data-css=\"tve-u-198beab20dd\"><div class=\"tcb-flex-row tcb-row-reversed-desktop tcb-row-reversed-tablet tcb-row-reversed-mobile tcb-resized tcb--cols--2\" data-css=\"tve-u-198beab20de\" style=\"\"><div class=\"tcb-flex-col\" data-css=\"tve-u-198bec337bf\" style=\"\"><div class=\"tcb-col\"><div class=\"thrv_wrapper tve_image_caption\" data-css=\"tve-u-198bec3f396\" style=\"\"><span class=\"tve_image_frame\"><img decoding=\"async\" class=\"tve_image wp-image-1435\" alt=\"\" data-id=\"1435\" width=\"328\" data-init-width=\"2464\" height=\"193\" data-init-height=\"1448\" title=\"Group 1\" loading=\"lazy\" src=\"https:\/\/liztomey.com\/blog\/wp-content\/uploads\/2025\/08\/Group-1.png\" data-width=\"328\" data-height=\"193\" style=\"aspect-ratio: auto 2464 \/ 1448;\" srcset=\"https:\/\/liztomey.com\/blog\/wp-content\/uploads\/2025\/08\/Group-1.png 2464w, https:\/\/liztomey.com\/blog\/wp-content\/uploads\/2025\/08\/Group-1-300x176.png 300w, https:\/\/liztomey.com\/blog\/wp-content\/uploads\/2025\/08\/Group-1-1024x602.png 1024w, https:\/\/liztomey.com\/blog\/wp-content\/uploads\/2025\/08\/Group-1-768x451.png 768w, https:\/\/liztomey.com\/blog\/wp-content\/uploads\/2025\/08\/Group-1-1536x903.png 1536w, https:\/\/liztomey.com\/blog\/wp-content\/uploads\/2025\/08\/Group-1-2048x1204.png 2048w\" sizes=\"auto, (max-width: 328px) 100vw, 328px\" \/><\/span><\/div><\/div><\/div><div class=\"tcb-flex-col\" data-css=\"tve-u-198beab20df\" style=\"\"><div class=\"tcb-col tve_empty_dropzone variable-height\" style=\"\" data-css=\"tve-u-198beab20e0\"><div class=\"thrv_wrapper thrv_text_element tve_empty_dropzone\" style=\"\" data-css=\"tve-u-198beab20e4\"><p data-css=\"tve-u-198beab20e5\"><em><strong>The The AI Powered Online Business Toolkit does the heavy lifting for you...<\/strong><\/em> From product ideas to sales copy to content calendars and <strong>MORE<\/strong>, you\u2019ll finally have the business-building system you\u2019ve been waiting for! Just copy, paste, and profit...<strong>Click the button below to grab it now!<\/strong><\/p><\/div><\/div><\/div><\/div><\/div><div class=\"thrv_wrapper thrv-button thrv-button-v2 tcb-local-vars-root\" data-button-size-d=\"m\" data-button-style=\"btn-tpl-58268\" data-button-size=\"s\" data-css=\"tve-u-198beb80b4e\" style=\"\"><div class=\"thrive-colors-palette-config\" style=\"display: none !important\"><\/div>\t\t<a href=\"https:\/\/aiwithliz.com\" class=\"tcb-button-link tcb-plain-text\" target=\"_blank\" style=\"\">\t\t<span class=\"tcb-button-texts\"><span class=\"tcb-button-text thrv-inline-text\" data-css=\"tve-u-198bebaeaf1\" style=\"\">Grab It Now!<\/span><\/span>\t<\/a><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><br \/>\nIf you\u2019ve been hanging out in the online business space lately, you\u2019ve probably heard people tossing around the term AI Agents like it\u2019s the hottest thing since sliced bread.<\/p>\n<p>And if you\u2019re like me, your first thought might have been\u2026 <em>Wait, what in the world is an AI Agent? And is this just another name for those Custom GPTs everyone\u2019s building?<\/em><\/p>\n<p>A lot of people are pretending they know what it means, when in reality, most are just as confused as you and me <strong>AND\/OR<\/strong> they&#8217;re just using a buzz word (<em>AI Agents<\/em>) to sell you some stuff&#8230;<\/p>\n<p>So let\u2019s clear this up once and for all, in plain English!<\/p>\n<h3>What An AI Agent Actually Is<\/h3>\n<p>Think of an AI Agent as an AI <em>\u201cworker\u201d<\/em> that can <strong>DO<\/strong> actions for you, not just chat with you and give you content or answers.<\/p>\n<p>Instead of just answering a question like ChatGPT normally does, an AI Agent can be set up with:<\/p>\n<p><strong>A goal:<\/strong> <em>\u201cBook me the cheapest flight to Mexico.\u201d<\/em><\/p>\n<p><strong>Tools or integrations:<\/strong> Like email, calendars, or external apps.<\/p>\n<p><strong>Autonomy:<\/strong> It doesn\u2019t just stop at giving you ideas. It can do the thing (<em>send emails, run scripts, move data, update spreadsheets, etc.<\/em>).<\/p>\n<p>So in practice, an AI Agent is like hiring a digital assistant that doesn\u2019t just tell you what to do, but actually goes and does it.<\/p>\n<p><strong>Full disclosure:<\/strong>\u00a0I&#8217;m still not using AI Agents yet and while I understand them I&#8217;m <strong>NOT<\/strong> using them right now. <em>It&#8217;s coming though&#8230;<\/em> \ud83d\ude09<\/p>\n<h3>Are They The Same As Custom GPTs?<\/h3>\n<p>Not exactly but they overlap&#8230;<\/p>\n<p><strong>Here\u2019s the breakdown:<\/strong><\/p>\n<p>Custom GPTs (<em>like the ones you can find in the GPT Store<\/em>) are basically personalized versions of ChatGPT. You give them instructions, extra knowledge, or a specific personality, and they respond within that scope.<\/p>\n<p>AI Agents take things a step further by giving them the ability to act in the real world. <strong>They can use tools, APIs, or plugins to actually execute tasks.<\/strong><\/p>\n<p><em>The easiest way to think of it&#8230;<\/em><\/p>\n<p><strong>A Custom GPT<\/strong> is like a super-smart consultant you\u2019ve trained to talk to you in a certain way.<\/p>\n<p><strong>An AI Agent<\/strong> is that same consultant with a laptop, credit card, and your passwords all ready to actually go make things happen.<\/p>\n<p>Example time&#8230; \ud83c\udf89<\/p>\n<h3>5 Examples How Online Marketers Are Using AI Agents And Custom GPTs<\/h3>\n<p><strong>This is where it gets fun!<\/strong> I don\u2019t want you just knowing the difference. I want you to see how marketers are already putting AI Agents and Custom GPTs to work in their businesses!<\/p>\n<p><em>The next 6 months we&#8217;re going to see some cool stuff doing things for us in our business&#8230;<\/em><\/p>\n<p><strong>1. Email Marketing<\/strong><\/p>\n<p><strong>Custom GPT:<\/strong> Writing email sequences in your brand voice or turning PLR into polished, unique emails.<\/p>\n<p><strong>AI Agent:<\/strong> All the above <strong>AND<\/strong> connecting to your email platform, loading the emails, segmenting your list, and scheduling campaigns automatically.<\/p>\n<p><strong>2. Content Creation<\/strong><\/p>\n<p><strong>Custom GPT:<\/strong> Generating blog post outlines, rewriting PLR, or giving you catchy social captions.<\/p>\n<p><strong>AI Agent:<\/strong> All the above <strong>AND<\/strong> taking those posts, formatting them in WordPress, adding SEO tags, scheduling them, and even creating matching graphics in Canva.<\/p>\n<p><strong>3. Social Media Management<\/strong><\/p>\n<p><strong>Custom GPT:<\/strong> Giving you a list of trending hooks or writing captions that sound like you.<\/p>\n<p><strong>AI Agent:<\/strong> All the above <strong>AND<\/strong> logging into your scheduler (<em>Buffer, Hootsuite, etc.<\/em>), creating the posts, attaching graphics, and scheduling them for the week.<\/p>\n<p><strong>4. Market Research<\/strong><\/p>\n<p><strong>Custom GPT:<\/strong> Summarizing trends in your niche or helping brainstorm angles for new products.<\/p>\n<p><strong>AI Agent:<\/strong> All the above <strong>AND<\/strong> monitoring competitor sites, pulling in fresh data, tracking mentions of keywords, and dropping daily reports into your inbox.<\/p>\n<p><strong>5. Sales Funnels<\/strong><\/p>\n<p><strong>Custom GPT:<\/strong> Writing copy for your opt-in page, thank-you page, or sales page.<\/p>\n<p><strong>AI Agent:<\/strong> All the above <strong>AND<\/strong> building the funnel inside your page builder, integrating the email automation, testing links, and making sure everything works before launch.<\/p>\n<p><em>Are you starting to think what I&#8217;m thinking?<\/em><\/p>\n<p><strong>AI Agents will be replacing Custom GPTs&#8230;<\/strong> \ud83e\udd14 <em>Maybe<\/em> \ud83e\udd37\ud83c\udffc\u200d\u2640\ufe0f<\/p>\n<p><em>Let&#8217;s drive this home with a full on example&#8230;<\/em><\/p>\n<h3>The Real World Example<\/h3>\n<p>Let\u2019s say you\u2019re running a taco blog (<em>because, you know, tacos are life<\/em>).<\/p>\n<p><strong>Custom GPT:<\/strong> You build one that helps you brainstorm new post ideas, rewrite PLR into fresh taco content, or give you sassy taco-themed captions.<\/p>\n<p><strong>AI Agent:<\/strong> You build one that not only brainstorms content and all the things, but also logs into Canva, creates the graphics, uploads them to Pinterest, and schedules posts automatically without you lifting a finger.<\/p>\n<p><strong>That\u2019s the difference!<\/strong><\/p>\n<h3>The Big Takeaway Here?<\/h3>\n<p>AI Agents aren\u2019t just another buzzword. They\u2019re a shift from <em>\u201cAI that talks\u201d<\/em> to<em> \u201cAI that acts.\u201d<\/em> Custom GPTs are still powerful and useful, but when you hear someone talking about AI Agents, just know they\u2019re referring to the next level AI that actually does the work for you.<\/p>\n<p>So the next time you hear someone name-dropping <em>\u201cAI Agents\u201d<\/em> like they\u2019re in on some big secret or they&#8217;re trying to sell you something that <strong>IS NOT<\/strong> an AI Agent&#8230; you\u2019ll be educated enough to know the difference.<\/p>\n<p>Now I&#8217;m off to find out how to build an AI Agent to bring me <strong>REAL<\/strong> authentic tacos! \ud83c\udf2e\ud83d\ude02 Wait&#8230; I&#8217;m in Mexico! I&#8217;ll just walk to the corner and get some. <strong>No AI agent needed!<\/strong> \ud83d\ude0d<\/p>\n<div class=\"tve-leads-shortcode tve-leads-triggered tve-tl-anim tl-anim-instant tve-leads-track-shortcode_1434\"><div class=\"tl-style\" id=\"tve_tcb2_1-step-set-038\" data-state=\"4\" data-form-state=\"\"><style type=\"text\/css\" class=\"tve_custom_style\">@import url(\"\/\/fonts.googleapis.com\/css?family=Roboto+Mono:400,500&subset=latin\");@import url(\"\/\/fonts.googleapis.com\/css?family=Roboto+Condensed:400,500&subset=latin\");@import url(\"\/\/fonts.googleapis.com\/css?family=Roboto:400,500,300&subset=latin\");@media (min-width: 300px){[data-css=\"tve-u-198beab20be\"]{background-image: none !important;padding: 0px !important;margin-bottom: 0px !important;margin-top: 0px !important;background-color: rgb(255,255,255) !important;}[data-css=\"tve-u-198beab20c0\"]{border: 2px solid rgb(224,224,224);--tve-border-width: 0px;padding: 0px 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data-thickness=\"10\" data-color=\"rgb(127, 137, 160)\" style=\"\" data-css=\"tve-u-198beab20d9\" data-color-d=\"rgb(234, 104, 0)\"><hr class=\"tve_sep tve_sep-1\" style=\"\"><\/div><\/div><\/div><div class=\"tcb-flex-col\"><div class=\"tcb-col tve_empty_dropzone\" style=\"\"><div class=\"thrv_wrapper thrv-divider\" data-style=\"tve_sep-1\" data-thickness=\"10\" data-color=\"rgb(44, 57, 85)\" style=\"\" data-css=\"tve-u-198beab20da\" data-color-d=\"rgb(65, 0, 146)\"><hr class=\"tve_sep tve_sep-1\" style=\"\"><\/div><\/div><\/div><div class=\"tcb-flex-col\"><div class=\"tcb-col tve_empty_dropzone\" style=\"\"><div class=\"thrv_wrapper thrv-divider\" data-style=\"tve_sep-1\" data-thickness=\"10\" data-color=\"rgb(127, 137, 160)\" style=\"\" data-css=\"tve-u-198beab20db\" data-color-d=\"rgb(247, 215, 0)\"><hr class=\"tve_sep tve_sep-1\" style=\"\"><\/div><\/div><\/div><\/div><\/div><div class=\"thrv_wrapper thrv_text_element\" data-css=\"tve-u-198bec66709\" style=\"\"><p data-css=\"tve-u-198bec72131\" style=\"text-align: center;\">No Time? No Tech Skills? No Problem!<\/p><\/div><div class=\"thrv_wrapper thrv-columns\" style=\"--tcb-col-el-width:796;\" data-css=\"tve-u-198beab20dd\"><div class=\"tcb-flex-row tcb-row-reversed-desktop tcb-row-reversed-tablet tcb-row-reversed-mobile tcb-resized tcb--cols--2\" data-css=\"tve-u-198beab20de\" style=\"\"><div class=\"tcb-flex-col\" data-css=\"tve-u-198bec337bf\" style=\"\"><div class=\"tcb-col\"><div class=\"thrv_wrapper tve_image_caption\" data-css=\"tve-u-198bec3f396\" style=\"\"><span class=\"tve_image_frame\"><img decoding=\"async\" class=\"tve_image wp-image-1435\" alt=\"\" data-id=\"1435\" width=\"328\" data-init-width=\"2464\" height=\"193\" data-init-height=\"1448\" title=\"Group 1\" loading=\"lazy\" src=\"https:\/\/liztomey.com\/blog\/wp-content\/uploads\/2025\/08\/Group-1.png\" data-width=\"328\" data-height=\"193\" style=\"aspect-ratio: auto 2464 \/ 1448;\" srcset=\"https:\/\/liztomey.com\/blog\/wp-content\/uploads\/2025\/08\/Group-1.png 2464w, https:\/\/liztomey.com\/blog\/wp-content\/uploads\/2025\/08\/Group-1-300x176.png 300w, https:\/\/liztomey.com\/blog\/wp-content\/uploads\/2025\/08\/Group-1-1024x602.png 1024w, https:\/\/liztomey.com\/blog\/wp-content\/uploads\/2025\/08\/Group-1-768x451.png 768w, https:\/\/liztomey.com\/blog\/wp-content\/uploads\/2025\/08\/Group-1-1536x903.png 1536w, https:\/\/liztomey.com\/blog\/wp-content\/uploads\/2025\/08\/Group-1-2048x1204.png 2048w\" sizes=\"auto, (max-width: 328px) 100vw, 328px\" \/><\/span><\/div><\/div><\/div><div class=\"tcb-flex-col\" data-css=\"tve-u-198beab20df\" style=\"\"><div class=\"tcb-col tve_empty_dropzone variable-height\" style=\"\" data-css=\"tve-u-198beab20e0\"><div class=\"thrv_wrapper thrv_text_element tve_empty_dropzone\" style=\"\" data-css=\"tve-u-198beab20e4\"><p data-css=\"tve-u-198beab20e5\"><em><strong>The The AI Powered Online Business Toolkit does the heavy lifting for you...<\/strong><\/em> From product ideas to sales copy to content calendars and <strong>MORE<\/strong>, you\u2019ll finally have the business-building system you\u2019ve been waiting for! Just copy, paste, and profit...<strong>Click the button below to grab it now!<\/strong><\/p><\/div><\/div><\/div><\/div><\/div><div class=\"thrv_wrapper thrv-button thrv-button-v2 tcb-local-vars-root\" data-button-size-d=\"m\" data-button-style=\"btn-tpl-58268\" data-button-size=\"s\" data-css=\"tve-u-198beb80b4e\" style=\"\"><div class=\"thrive-colors-palette-config\" style=\"display: none !important\"><\/div>\t\t<a href=\"https:\/\/aiwithliz.com\" class=\"tcb-button-link tcb-plain-text\" target=\"_blank\" style=\"\">\t\t<span class=\"tcb-button-texts\"><span class=\"tcb-button-text thrv-inline-text\" data-css=\"tve-u-198bebaeaf1\" style=\"\">Grab It Now!<\/span><\/span>\t<\/a><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>If you\u2019ve been hanging out in the online business space lately, you\u2019ve probably heard people tossing around the term AI <a class=\"more-link\" href=\"https:\/\/liztomey.com\/blog\/ai-agents-vs-custom-gpts-why-everyones-so-confused\/\">Continue Reading<\/a><\/p>\n","protected":false},"author":1,"featured_media":1423,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[38],"tags":[],"class_list":["post-1422","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ai-artificial-intelligence","no-read-more-tag","no-sticky","entry"],"_links":{"self":[{"href":"https:\/\/liztomey.com\/blog\/wp-json\/wp\/v2\/posts\/1422","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/liztomey.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/liztomey.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/liztomey.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/liztomey.com\/blog\/wp-json\/wp\/v2\/comments?post=1422"}],"version-history":[{"count":5,"href":"https:\/\/liztomey.com\/blog\/wp-json\/wp\/v2\/posts\/1422\/revisions"}],"predecessor-version":[{"id":1440,"href":"https:\/\/liztomey.com\/blog\/wp-json\/wp\/v2\/posts\/1422\/revisions\/1440"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/liztomey.com\/blog\/wp-json\/wp\/v2\/media\/1423"}],"wp:attachment":[{"href":"https:\/\/liztomey.com\/blog\/wp-json\/wp\/v2\/media?parent=1422"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/liztomey.com\/blog\/wp-json\/wp\/v2\/categories?post=1422"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/liztomey.com\/blog\/wp-json\/wp\/v2\/tags?post=1422"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}