When most people hear the word funnel, they picture this hot mess\u2026<\/p>\n
Front-end offer \u2192 Upsell \u2192 Downsell \u2192 Upsell \u2192 Upsell \u2192 Random shiny thing they had on their hard drive from 2016.<\/p>\n
That\u2019s the Internet Marketing version…<\/em>\u00a0\ud83d\ude44And while, yes<\/em>, sometimes those funnels make money, most of the time they\u2019re just a cash-grab that screams \u201cI don\u2019t actually care about you, I just want your money.\u201d<\/em><\/p>\n Ewww\u2026<\/em> That\u2019s slimy as hell!<\/strong><\/p>\n Let\u2019s get this straight\u2026<\/em> A funnel is not just a stack of sales pages duct-taped together that\u2019s designed to throw everything you can pull out of your tail to put in front of people with a desperate hope that they\u2019ll buy.<\/p>\n Please for the love of tacos DO NOT<\/strong> do that!<\/p>\n Instead actually help people and you will be repaid 100X over\u2026<\/p>\n A Funnel Is the Journey<\/strong><\/p>\n A funnel is the path your customer takes with you over time. It\u2019s a relationship, not a one-night stand.<\/p>\n It\u2019s built with:<\/p>\n 1. Sales pages (yes, upsells and downsells still have their place)<\/p>\n 2. Emails that keep showing up in their inbox long after the first purchase<\/p>\n 3. Freebies and resources that actually help (imagine that)<\/p>\n 4. Info that builds trust and gets people saying, \u201cDang, she knows her stuff\u201d<\/p>\n 5. And then, naturally, offers for the things you\u2019ve got for sale<\/p>\n Now don’t freak out yet…<\/strong> This CAN<\/strong> be VERY<\/strong> simple. You’ve been lead to believe that it’s “tricky”<\/em> and takes all kinds of tools and other “stuff”<\/em> that comes with BIG<\/strong> price tags. Stick with me for a minute…<\/p>\n The Problem With \u201cCram-It-In\u201d Funnels<\/strong><\/p>\n When your whole funnel feels like an infomercial that never ends, people get turned off!<\/p>\n They don\u2019t trust you, they don\u2019t stick around, and they certainly don\u2019t whip out their wallet again.<\/p>\n Quit thinking:<\/strong> \u201cHow can I squeeze every last penny out of this person right this second?\u201d<\/em><\/p>\n Start thinking:<\/strong> \u201cHow can I guide them, serve them, and actually get them results?\u201d<\/em><\/p>\n Because when you do that, guess what?<\/em> The money WILL<\/strong> show up but so does loyalty, repeat buyers, and referrals!<\/p>\n And you are actually doing YOUR<\/strong> part!<\/p>\n What To Do Instead (With Real Examples<\/em>)<\/strong><\/p>\n 1. Map the journey \u2013 Plan it out. Stop winging it!<\/strong><\/p>\n Example:<\/strong> If you\u2019re in the fitness niche, don\u2019t just throw a $7 smoothie guide at someone and then randomly pitch them yoga mats.<\/p>\n Map the journey:<\/strong> Start with a free \u201c7-Day Clean Eating Plan,\u201d<\/em> then guide them to your paid \u201c30-Day Fitness Challenge,\u201d<\/em> and later roll them into your premium coaching. Step by step, like breadcrumbs leading them to the feast WHILE<\/strong> providing value and building your relationship with them.<\/p>\n 2. Give value along the way \u2013 Not every touchpoint should be a sales pitch.<\/strong><\/p>\n Example:<\/strong> In the productivity niche, send an email series where people get three actionable hacks, then a free \u201cMorning Routine Checklist,\u201d<\/em> and then invite them into your paid \u201cTime Management Bootcamp.\u201d<\/em><\/p>\n They should walk away from almost every email with something useful, whether they buy or not.<\/p>\n 3. Use your emails \u2013 Your funnel is not over after checkout.<\/strong><\/p>\n Example:<\/strong> Someone buys your \u201cBeginner\u2019s Guide to Canva.\u201d<\/em> Over the next few weeks, you send design tips, shortcuts, and maybe a funny story about how you once spent three hours trying to line up a text box (we\u2019ve all been there<\/em>). Then you introduce your advanced template package. Natural. Seamless. No sleazy whiplash!<\/strong><\/p>\n 4. Make the promos fit naturally \u2013 Don\u2019t sell them a dog grooming course right after they bought a cat training guide.<\/strong><\/p>\n Example:<\/strong> If they grabbed your freebie on \u201cStarting a Side Hustle,\u201d<\/em> don\u2019t immediately pitch a $997 mastermind. First, offer them your $27 \u201cFinding Your First Profitable Niche\u201d<\/em> workshop. Help them WIN<\/strong> at that! Then, once they\u2019ve got traction, that\u2019s when you introduce the bigger program. You\u2019re not tricking them…you\u2019re leading them and you look like a super hero. And you’ll be a well paid one!<\/strong><\/p>\n The Bottom Line<\/strong><\/p>\n Funnels aren\u2019t supposed to feel like an airport kiosk trying to upsell you bottled water, headphones, a neck pillow, and a keychain all in 30 seconds.<\/p>\n Like I said\u2026<\/em> A funnel is a journey!<\/strong><\/p>\n It\u2019s how you prove you\u2019re here for more than just the quick sale. It\u2019s how you create buyers who come back again and again because they trust you, they like you, and they know you actually give a damn.<\/p>\n Build that, and you\u2019ll stand out from the noise of the \u201cfunnel bros\u201d<\/em> shoving garbage into the world.<\/p>\n Now… I’ve got something super special coming soon that’s going to show you how to create ONE<\/strong> easy funnel that ONLY<\/strong> has four pieces and some added magic sauce and it’s everything you need to create a six-figure business! Just ONE funnel!<\/strong><\/p>\n Keep an eye out for that and until then… Have questions?<\/em> Leave them in the comments below…<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"