{"id":749,"date":"2023-01-08T06:49:40","date_gmt":"2023-01-08T06:49:40","guid":{"rendered":"https:\/\/liztomey.com\/blog\/?p=749"},"modified":"2023-01-08T09:03:37","modified_gmt":"2023-01-08T09:03:37","slug":"7-mistakes-that-are-killing-your-email-results-and-simple-ways-to-fix-them","status":"publish","type":"post","link":"https:\/\/liztomey.com\/blog\/7-mistakes-that-are-killing-your-email-results-and-simple-ways-to-fix-them\/","title":{"rendered":"7 Mistakes That Are Killing Your Email Results And Simple Ways To Fix Them"},"content":{"rendered":"

It\u2019s a problem as old as old as email marketing itself: a poorly responding list.<\/strong> Sometimes marketers struggle to get clicks, they struggle to get people to open their emails, and they struggle to get readers to take definite action (such as purchasing a product<\/em>).<\/p>\n

Why does this happen?<\/em><\/p>\n

There are actually quite few mistakes that can kill your results. Are you making one or more of these mistakes too? <\/em><\/p>\n

Read on to find out\u2026<\/p>\n

Mistake 1. Setting Incorrect Expectations<\/strong><\/p>\n

From the very moment someone lands on your lead page or even reads the very first email you send, you should be telling them what to expect with regards to your list.<\/p>\n

Specifically, this includes:<\/strong><\/p>\n

What kind of content they can expect to receive. Promos? Special discounts and other deals? \u201cHow to\u201d instructional content? Freemiums? Curated content? Some combination of these? Whatever it is, let your readers know upfront what they get.<\/em><\/p>\n

How often they\u2019ll receive content. People don\u2019t mind getting frequent content, as long as they know to expect it. However, what is a problem is if you email infrequently, such as less than once per week. If you don\u2019t get in touch on a regular basis, your subscribers are going to forget about you. That means they\u2019ll do business with your competitor who reaches out to them more frequently.<\/em><\/p>\n

Related to this\u2026<\/p>\n

Mistake 2. Repurposing Your List<\/strong><\/p>\n

Some email marketers don\u2019t see much of a response from their lists, so they repurpose it. In other words, they start sending content that violates their readers\u2019 expectations. This is a mistake that will kill your results.<\/p>\n

For example, maybe you\u2019ve told your list they\u2019ll receive \u201ccontent and tips\u201d<\/em> once a week. But then you start hammering them with promos once a day.<\/p>\n

Or maybe you have a bodybuilding list that started off focusing on specific lifts, but now focuses almost exclusively on nutrition. You\u2019re likely to see your conversions drop, because current subscribers primarily signed up to get lifting info, not nutrition info.<\/p>\n

So how do you fix this?<\/em><\/p>\n

Obviously, the first step is to plan your list strategy carefully so that you don\u2019t end up repurposing it midstream.<\/p>\n

Secondly, if you DO make a major change, then warn your readers. Let them know what\u2019s coming for a few weeks before you make the change. Be sure to also change your lead page and welcome emails to reflect these changes.<\/p>\n

Mistake 3. Sending Untargeted Emails<\/strong><\/p>\n

There are actually two parts to this mistake:<\/p>\n

The first part is making the mistake of simply not understanding what your market wants.<\/p>\n

There are three ways to fix this mistake:<\/strong><\/p>\n

Do your market research. Find out what your market is already buying, and then put similar offers in front of them.<\/em><\/p>\n

Survey your list. Find out what their problems are and find out what kinds of solutions they\u2019re seeking.<\/em><\/p>\n

Test your offers. If they don\u2019t perform, find an offer that does produce high conversions with your list.<\/em><\/p>\n

The second part is making the mistake of not segmenting your list.<\/p>\n

You can fix this problem with these steps:<\/strong><\/p>\n

Separate your prospect lists from your customer lists.<\/em><\/p>\n

Separate customer lists according to what they purchase.<\/em><\/p>\n

Offer freemiums to your prospects to help you segment by their interests.<\/em><\/p>\n

Once you have these micro-targeted lists, you\u2019ll be better able to send out targeted content and offers that produce high conversion rates.<\/p>\n

Next\u2026<\/p>\n

Mistake 4. Crafting Poor Subject Lines<\/strong><\/p>\n

Your subject lines can make or break the success of each email you send. If they\u2019re boring, overhyped or irrelevant, people won\u2019t even bother to open your email.<\/p>\n

You can fix this mistake by applying these tips:<\/strong><\/p>\n

Offer a big benefit. Let readers know what\u2019s in it for them if they open the email. (E.G., \u201cHere\u2019s the #1 way to get more traffic\u2026\u201d)<\/em><\/p>\n

Don\u2019t overhype. It\u2019s okay to make a bold promise if you can deliver big-time within the email, but don\u2019t exaggerate and hype things up. (Here\u2019s an example of what NOT to do: \u201cHow To Make $1 million in 48 hours!\u201d)<\/em><\/p>\n

Use social proof. People are more likely to do something if others are doing it too. (E.G., \u201cFind out why so many smart marketers love this app\u2026\u201d)<\/em><\/p>\n

Next\u2026<\/p>\n

Mistake 5. Ignoring the Pre-Head<\/strong><\/p>\n

The pre-head is that little bit of text that is shown in the message preview, which is accessible before the recipient actually opens the email. If the subject line gets their attention, then they\u2019ll often look at the preview. If the preview doesn\u2019t hold their attention, they\u2019re not going to bother opening the email to read the rest.<\/p>\n

Point is, you need to make the first 100 characters of your email absolutely gripping. Tell a story. Present a big benefit. Build anticipation for what\u2019s coming. Make people curious. In short, give people a compelling reason to open your email.<\/p>\n

Mistake 6. Making The Email About You<\/strong><\/p>\n

One of the best ways to lose your readers\u2019 attention is to make the email about you. It\u2019s one thing to tell a relevant story about yourself, but it\u2019s another thing entirely to make the entire email about you. When that happens, readers bail out. You can bet they won\u2019t see your calls to action.<\/p>\n

So how do you avoid or fix this mistake?<\/em><\/p>\n

There\u2019s actually a simple \u201cquick and easy\u201d<\/em> way to ensure you\u2019re making your email about your readers and not yourself. Simply take a look at how many times you use words like \u201cyou\u201d<\/em> versus how many times you use words like \u201cI\u201d<\/em> or \u201cme.\u201d<\/em><\/p>\n

HINT:<\/strong> You should use the word \u201cyou\u201d<\/em> MUCH more frequently than words like \u201cI\u201d<\/em> or \u201cme.\u201d<\/em> You should be using the word \u201cyou\u201d<\/em> about three times more often than self-referential words.<\/p>\n

And finally\u2026<\/p>\n

Mistake 7. Offering a Weak Call to Action<\/strong><\/p>\n

Your subscribers can be hooked and engaged throughout your entire email, but you can still blow it at the end by offering a weak call to action (or, worse yet, NO call to action<\/em>).<\/p>\n

You see, people don\u2019t click on a button or link just because it\u2019s right in front of their face.<\/p>\n

You need to do two things:<\/strong><\/p>\n

#1: tell them specifically to click on that link.<\/em><\/p>\n

#2: give them a good reason to click now.<\/em><\/p>\n

For example:<\/strong> \u201cClick here now to take advantage of this special 50% off pricing \u2013 but hurry, this offer ends tomorrow!\u201d<\/em><\/p>\n

Okay so those are the basic mistakes… I’m sure there are a ton more. \ud83d\ude09<\/p>\n

Did you discover that you\u2019re making one or more of the mistakes you just learned about? The good news is that you also learned how to fix these mistakes or avoid them altogether. You can even use this as a checklist of mistakes to avoid the next time you send out an email. Here\u2019s to better conversion rates!<\/strong><\/em><\/p>\n

Need email marketing help?<\/em> The Email Marketing Kickstart Workshop is ready for you to enroll!<\/strong> If you want to learn how to use email marketing in your online business, get people to open your emails, click your links, and buy then you NEED to grab your spot right now at http:\/\/www.LearningIM.com\/email-marketing-kickstart-workshop<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

It\u2019s a problem as old as old as email marketing itself: a poorly responding list. Sometimes marketers struggle to get Continue Reading<\/a><\/p>\n","protected":false},"author":1,"featured_media":750,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[4],"tags":[],"class_list":["post-749","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing","no-read-more-tag","no-sticky","entry"],"_links":{"self":[{"href":"https:\/\/liztomey.com\/blog\/wp-json\/wp\/v2\/posts\/749","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/liztomey.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/liztomey.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/liztomey.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/liztomey.com\/blog\/wp-json\/wp\/v2\/comments?post=749"}],"version-history":[{"count":1,"href":"https:\/\/liztomey.com\/blog\/wp-json\/wp\/v2\/posts\/749\/revisions"}],"predecessor-version":[{"id":751,"href":"https:\/\/liztomey.com\/blog\/wp-json\/wp\/v2\/posts\/749\/revisions\/751"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/liztomey.com\/blog\/wp-json\/wp\/v2\/media\/750"}],"wp:attachment":[{"href":"https:\/\/liztomey.com\/blog\/wp-json\/wp\/v2\/media?parent=749"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/liztomey.com\/blog\/wp-json\/wp\/v2\/categories?post=749"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/liztomey.com\/blog\/wp-json\/wp\/v2\/tags?post=749"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}