{"id":755,"date":"2023-01-08T06:49:51","date_gmt":"2023-01-08T06:49:51","guid":{"rendered":"https:\/\/liztomey.com\/blog\/?p=755"},"modified":"2023-01-08T09:08:04","modified_gmt":"2023-01-08T09:08:04","slug":"how-to-get-people-in-the-habit-of-opening-your-emails","status":"publish","type":"post","link":"https:\/\/liztomey.com\/blog\/how-to-get-people-in-the-habit-of-opening-your-emails\/","title":{"rendered":"How To Get People In The Habit Of Opening Your Emails!"},"content":{"rendered":"

Every Internet business owner looks for ways to generate more income from their email campaigns. Well here\u2019s where it all starts: you need to get people in the habit of opening your emails.\u00a0<\/strong><\/p>\n

If your subscribers are not opening your emails, then they\u2019re obviously not going to see your awesome content and strong calls to action.<\/p>\n

So how do you get people in the habit of tapping open your emails the second those emails hit the recipients\u2019 inboxes?<\/em><\/p>\n

Take a look at these seven proven ways\u2026<\/p>\n

1. Send Emails When Your Audience Can Take Action\u00a0<\/strong><\/p>\n

Since so many people have mobile phones, most folks are almost always connected and monitoring their inboxes. However, just because they\u2019re monitoring emails doesn\u2019t mean they have time to take action on them.<\/p>\n

If they open your email and don\u2019t have time to take action, then it\u2019s unlikely they\u2019ll remember to take action later. By that time, their inbox will have filled up with your competitors\u2019 emails. Yikes!<\/p>\n

So what you need to do is figure out when your readers are not only online, but they also have time to respond.<\/p>\n

Here are four steps you can take to figure out the best time to email your list:<\/strong><\/p>\n

1.<\/strong> See when most of your subscribers originally joined. For example, if a lot of people seemed to join on Tuesday morning, then that\u2019s probably a good time to send emails.<\/p>\n

2.<\/strong> Think about your audience. Where do they live? Do they work? If so, what are their work hours? What kind of hobbies do they have and when do they do them? Answer these types of questions, and you\u2019ll get a better idea of when your prospects have time to read emails.<\/p>\n

3.<\/strong> Look at when your audience is otherwise active. For example, when are they commenting on your blog or social media pages?<\/p>\n

4.<\/strong> Test and track. Ultimately, this is the best way to figure out exactly what days and times are best for mailing your subscribers.<\/p>\n

Next\u2026<\/em><\/p>\n

2. Broadcast Emails Regularly\u00a0<\/strong><\/p>\n

The idea here is to get your subscribers used to receiving your emails on certain days at certain times. Indeed, you want your subscribers to look forward to your regular emails.<\/p>\n

For example, you might create a regular feature, such as offering a new freemium every Friday. You can bet your readers will eagerly open every email they get from you on Fridays!<\/p>\n

3. Offer Your Best Content and Deals\u00a0<\/strong><\/p>\n

Sometimes email marketers figure that since they\u2019re offering their newsletter for free, then they can offer content that\u2019s worth zero dollars. That is just the opposite of what you want to be doing. Instead, you should be offering your BEST content to your readers.<\/p>\n

Learn this\u2026<\/em><\/p>\n

You want your readers to be thoroughly impressed every time they open your emails.<\/strong><\/p>\n

That means you should be consistently sending out high-quality content. Every. Single. Email.<\/em><\/p>\n

You should also be offering your best deals to your subscribers. Reward them for staying on your list by offering bonuses and discounts that they can\u2019t get anywhere else.<\/p>\n

4. Build Anticipation\u00a0<\/strong><\/p>\n

The idea here is to use your current email to boost response for an upcoming email. You do this by building anticipation, as well as telling readers exactly when to expect the next email.<\/p>\n

For example:<\/strong> \u201cStay tuned, because tomorrow you\u2019ll discover a surprising way to save thousands of dollars on your taxes this year. You won\u2019t want to miss this, so keep an eye on your inbox\u2026\u201d<\/em><\/p>\n

5. Use Relevant Subject Lines<\/strong><\/p>\n

You can get away with using irrelevant subject lines\u2026 once.<\/em> But once you do one \u201cbait and switch\u201d<\/em> where the subject line doesn\u2019t match the content, your readers are going to lose faith in you. And that means they\u2019re not going to open your future emails.<\/p>\n

Let me give you an example\u2026<\/em><\/p>\n

Subject line:<\/strong> Here\u2019s your $5487 affiliate check\u2026<\/p>\n

Email:<\/strong> If you join my affiliate program today, you could be receiving emails like this every month!<\/p>\n

See how that works?<\/em> You get people thinking they\u2019re getting money, and then you pull a fast one on them. They\u2019re going to be disappointed. They\u2019re going to trash your email. And they might even unsubscribe. \u00a0 In other words, use only relevant subject lines \u2026 not \u201cclickbait\u201d <\/em>type subject lines!<\/p>\n

6. Format For Mobile<\/strong><\/p>\n

More and more people are checking their emails on their mobile phones, which means you need to be absolutely sure your emails look good. Of course if you\u2019re sending text, it\u2019s generally no problem. Just be sure to have plenty of white space, and put links on separate lines so they stand out and they\u2019re easy to tap\/click.<\/p>\n

And what if you\u2019re sending HTML emails?<\/em> Then you need to be sure you\u2019re using a responsive design template. This means the design, images and columns should naturally grow or shrink to best fit the user\u2019s device and screen size.<\/p>\n

7. Resend Unopened Emails<\/strong><\/p>\n

Most every major email service provider (such as Aweber<\/em>) provide tools for you to track how many people are opening your emails and clicking on your links. Better yet, these service providers also give you the tools to segment out the people on your list who didn\u2019t open your last email. And that means you can send a follow-up emails to those folks.<\/p>\n

Heads up\u2026<\/em><\/p>\n

Don\u2019t send out same email with the exact same subject line and pre-header (preview<\/em>) information. It\u2019s possible the recipient decided to simply not open your last email because it didn\u2019t grab their attention. So offer something new\u2014a new benefit, and\/or a pinch of curiosity to persuade recipients to open this second email.<\/p>\n

Okay so… You just discovered seven proven-effective ways to get your subscribers in the habit of opening your emails. If you apply AT LEAST one of these tactics, you\u2019re bound to see an increase in your open rate and overall conversions. But don\u2019t just choose one method. Instead, put them all to work for you as soon as possible to see what they can do for your response rates!<\/p>\n

Need email marketing help?<\/em> The Email Marketing Kickstart Workshop is ready for you to enroll!<\/strong> If you want to learn how to use email marketing in your online business, get people to open your emails, click your links, and buy then you NEED to grab your spot right now at http:\/\/www.LearningIM.com\/email-marketing-kickstart-workshop<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

Every Internet business owner looks for ways to generate more income from their email campaigns. Well here\u2019s where it all Continue Reading<\/a><\/p>\n","protected":false},"author":1,"featured_media":756,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[4],"tags":[],"class_list":["post-755","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing","no-read-more-tag","no-sticky","entry"],"_links":{"self":[{"href":"https:\/\/liztomey.com\/blog\/wp-json\/wp\/v2\/posts\/755","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/liztomey.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/liztomey.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/liztomey.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/liztomey.com\/blog\/wp-json\/wp\/v2\/comments?post=755"}],"version-history":[{"count":1,"href":"https:\/\/liztomey.com\/blog\/wp-json\/wp\/v2\/posts\/755\/revisions"}],"predecessor-version":[{"id":757,"href":"https:\/\/liztomey.com\/blog\/wp-json\/wp\/v2\/posts\/755\/revisions\/757"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/liztomey.com\/blog\/wp-json\/wp\/v2\/media\/756"}],"wp:attachment":[{"href":"https:\/\/liztomey.com\/blog\/wp-json\/wp\/v2\/media?parent=755"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/liztomey.com\/blog\/wp-json\/wp\/v2\/categories?post=755"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/liztomey.com\/blog\/wp-json\/wp\/v2\/tags?post=755"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}