One of the best ways to improve your conversion rates for a particular promo is by sending a series of emails.<\/p>\n
Here\u2019s why:<\/strong><\/p>\n 1.<\/strong> People usually don\u2019t buy something the first time they hear about it. So when you reach out multiple times, you increase their desire for the product\u2026 and your conversion rates increase.<\/p>\n 2.<\/strong> Multiple emails give you multiple chances to reach prospects. Not every prospect reads every email you send. So when you send out several around the same promo, you get more people seeing that promo. That means higher conversions rates.<\/p>\n So how do you grab these benefits for yourself?<\/em><\/p>\n Simple:<\/strong> by following this three-step guide to creating an effective three-part email series.<\/p>\n Here are the steps:<\/strong><\/p>\n Step 1: Choose a Trending Topic<\/strong><\/p>\n The first step is to choose an in-demand topic that\u2019s already trending in your niche.<\/p>\n Choosing an in-demand topic means your readers are already interested in it, which is a good thing. Choosing one that\u2019s trending means that interest is continuing to climb. A trending topic also lets you jump into the conversation that your prospects are already having with others.<\/p>\n Now here\u2019s the key, of course:<\/strong> this trending topic needs to be relevant to whatever it is that you\u2019re selling. For example, if you\u2019re in the weight loss market, you might talk about a new diet that\u2019s getting a lot of buzz.<\/p>\n Here\u2019s how to find these hot topics:<\/strong><\/p>\n Check the news.<\/strong> Big media agencies spend a lot of time and money figuring out what topics will attract interest, so they\u2019re often the first source of trending topics.<\/p>\n See what\u2019s trending in niche communities.<\/strong> Check out blogs, Facebook groups, LinkedIn groups and other communities in your niche. Then take note of which topics get a lot of discussion, likes and shares.<\/p>\n Find out what\u2019s selling.<\/strong> Check marketplaces like Amazon and Clickbank.com to see what sorts of topics people are buying. If they\u2019re already buying information on a specific topic, that\u2019s a darn good sign that they\u2019re eager to know more about it.<\/p>\n Check Google Trends.<\/strong> This will give you an idea of whether interest in a topic is increasing. (See www.google.com\/trends.)<\/p>\n Check social media.<\/strong> Sites like Twitter and Facebook let you check what\u2019s trending in your niche.<\/p>\n Next step\u2026<\/em><\/p>\n Step 2: Outline Your Emails<\/strong><\/p>\n Once you select your topic, then you need to outline three emails around this topic. One good way to do this is by offering three separate steps, tips, secrets, ways or ideas.<\/p>\n For example:<\/strong><\/p>\n Three Ways to Boost Your Metabolism<\/em><\/p>\n The Easy Three-Step Process for Creating a Three-Part Email Series<\/em><\/p>\n The Three Secrets of Retiring With $1 Million In The Bank<\/em><\/p>\n Three Awesome Kitchen Remodeling Ideas For Under $250<\/em><\/p>\n The Three Warning Signs of a Heart Attack That You Should Never Ignore<\/em><\/p>\n Keep in mind that each email should range from about 400 to 600 words. So choose tips, steps, or secrets that you can cover somewhere within this word range.<\/p>\n Once you know what three steps, tips or secrets you\u2019ll cover in each email, then it\u2019s time to get writing.<\/p>\n Which brings us to the final step\u2026<\/em><\/p>\n Step 3: Solve Part of Your Prospect\u2019s Problems<\/strong><\/p>\n Each email you send should do two things:<\/strong><\/p>\n #1:<\/strong> It should provide useful information to your readers. This first part is where you impress your readers by giving them good content that helps solve their problems.<\/p>\n #2:<\/strong> It should promote a paid product. This is the part where you benefit.<\/p>\n So how do you strike a balance between content and pitch?<\/em><\/p>\n Here\u2019s the first secret:<\/strong> Send an email that\u2019s at least 75%-90% content, with the rest of it being focused on your promotion.<\/p>\n Here\u2019s the second secret:<\/strong> The content portion should be useful yet incomplete. That means that you should help solve PART of your readers\u2019 problem, but they need to order your product in order to solve the rest of their problem. In essence, your free content should naturally and seamlessly lead to the paid product.<\/p>\n For example:<\/strong><\/p>\n You send out a three-step process for setting up a blog. You then promote a set of blog themes and plugins at the end of each email.<\/em><\/p>\n You create a series that shares three tips for losing weight. You then sell your full dieting course at the end of each email.<\/em><\/p>\n You create an email series that shows people how to set up a successful Facebook ad campaign. You then offer your \u201cdone for you\u201d campaign-management service at the end of each email.<\/em><\/p>\n You get the point. Your email solves part of the problem, which naturally leads to the product that solves the rest of the problem.<\/em><\/p>\n Are you ready to boost your conversion rates, make more sales and enjoy more profits from your mailing list? Then put to use the strategy you just learned about for sending three-part email series.<\/p>\n It\u2019s as simple as:<\/strong><\/p>\n 1.<\/strong> Choosing a Trending Topic<\/p>\n 2.<\/strong> Deciding What to Write About<\/p>\n 3.<\/strong> Solving Part of a Problem<\/p>\n This is a tried and true formula that works for me, it\u2019s worked for countless others, and I know it will work for you too. So put it to work for you as soon as possible to see what kind of results you get!<\/p>\n Need email marketing help?<\/em> The Email Marketing Kickstart Workshop is ready for you to enroll!<\/strong> If you want to learn how to use email marketing in your online business, get people to open your emails, click your links, and buy then you NEED to grab your spot right now at http:\/\/www.LearningIM.com\/email-marketing-kickstart-workshop<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"