Notes From Liz

My Day – Play By Play

NOTE: I initially posted this on Facebook, but wanted to share it here because it holds some important information for you that will allow you to get everything done in a day you need to so you can run your business and make money! 🙂

Having a schedule is key to being productive for most people. I however cannot stand the thought of a schedule. I do what I do so I DON’T have to have a schedule. So I do schedule “spurts“. For a month or so I’ll have a certain schedule. So right now this is what it looks like…

I wake up grab coffee and sit on my lanai for 1 hour to wake up. I use that time to catch up on Facebook posts.

Then I grab a shower and ride my bike or do some kind of exercise. I deal with a lot of nervous energy and this pulls me in and gets me focused to sit down and get some work done.

Once I do my some sort of exercise I take another quick shower (if I sweat I must shower… part of my OCD *lol*), and then grab my laptop and sit and pound out a few hours of some kind of work that will make me money. Maybe it’s creating an email to send to my lists, or product creations/launching, etc.

About 30 minutes before sunset I grab my tablet and head to the beach to watch the sunset. While there I answer emails and messenger messages. Whatever I can’t do on my tablet I continue on with when I get home on my laptop.

So my work day is split in half… First I work on stuff that directly makes me money and then I work on the rest of the stuff which is mainly talking back and forth with customers.

This is REALLY REALLY REALLY working for me right now because it gets me out of the house and away from my computer at least twice a day. Yes I go watch the sunset and work, but I’m getting out and away. In the past I have suffered from “burn out” because I would just work non-stop because I was never leaving the house. That’s not healthy physically or mentally.

So why am I sharing this?

Because I want you guys to learn how to schedule your days. You’ve GOT to find a block of time to work on something that’s making you money and that should be done first. Then you’ve GOT to find a block of time to work on the other “things” in your business.

For those of you that still have 9-5 jobs maybe you get up a couple of hours early and work on the “money side” of things. Then at night you work on that “things side” of things. *lol* You get what I’m saying…

Always work in “time blocks” though. I learned that from Eben Pagan YEARS ago and it’s truly helped me get stuff done. 🙂

Hope this helps! 🙂

Talk soon!

Liz

Notes From Liz, Website Traffic

Having a JV page is absolutely vital to your product launch. It’s the page you create to tell potential affiliates about your launch and give them to tools they need to launch it.

I’ve created a complete video tutorial (just under an hour) where you can watch over my shoulder as I create a JV page from scratch. I’m of course using Optimize Press to create this page because I can use templates and I LOVE that!

 

All resources mentioned in this video and all resources about product launches can be found by clicking here.

If you have any comments or questions on what I’ve shared in this video please post them below!

Notes From Liz

A Word From Kimberly Castleberry

I always put a lot of effort into every coaching program I do and every client I take on, and when I see messages like this (this was a Facebook post) it makes the long hours and the hard work so worth it!

I want to give a big shoutout, and tip of my hat, to Liz Tomey…

Now you may or may not know Liz, but if you don’t, and you’re marketing online, you should, so go hit that friend button and keep reading!

I’ve known Liz as a connection for a long time but I’ve never really had a good reason to work with her or take one of the larger trainings she offered, nor having taken the time to REALLY get to know her.

It turns out I was missing out.

I’m strategically writing this now – while her most recent course is no longer for sale – so people don’t think I’m just saying something to make an affiliate sale.

I bought – and am taking – her PLR marketing course…

The woman is coaching with a servant’s heart…

She has bent over backwards for the students in this group…

We’re not actually fully convinced that she’s sleeping…

Not a single one of us have been left hanging, stuck, had questions unanswered, or even been given an excuse to slack.

There’s a dozen different ways we can reach out to her – both on group calls and privately – and she lets us use ALL of the channels.
I’ve seen substantially less care taken of students in courses in the $2k bracket.

To say “I’ve gotten my money’s worth” (and we’re barely half done) is such an understatement.

When she releases this course again, if it sells for anything under $1,000… you’ve gotten a bargain.. and I wouldn’t blame her a bit for clocking it at $1,997.

She puts the “big boys” courses and coaching to shame.

Most hands-on, authentic, sometimes laughing together, I’m-truly-here-to-help, course that I’ve taken in the last three years.
Hands down.

Liz, you’re amazing. Keep it up girlfriend! <3

Product Creation

So as I said the other day I’m in full on launch mode. I’m working on a launch of my own and once it’s all together I’ll be revealing it all to you. I’m not doing a “normal launch“, but it’s still a killer little strategy that I’m putting together. More on that in a week or so…

For now though I want to take you to the start of things…

Before you can launch a product you’ve got to CREATE a product.

Duh, right?

This is where a lot of people get stuck though…

They don’t know what niche they want to be in or they don’t know a topic for their niche and several other “things” that just keep them from moving forward.

So here’s an idea if this is keeping you from launching your first product…

Kevin Fehay just taught me something I NEVER thought to do to get a product fast!

Note: I’m currently going through his IM Product Launch Training. You can get it for less than $10 by going to http://www.IMWithLiz.com/IMProductLaunching Once you click the order button you’ll be brought to the checkout page. Just enter the coupon code LizSpecial and you’ll be able to get the entire course for less than $10.

Simple… Buy a product someone else has created, but that no one else has the right to sell! You can find sites for sale on Flippa.com where you are the sole owner of the product. You don’t have to do any of the product creation, creating your sales page, your download page or any of that stuff!

Here are a few I just found…

(At the time of this writing these links were live. If they aren’t any longer just do a search for digital products or software and the like. Just make sure that whatever you buy isn’t just a product someone had the PLR to and just threw together. You want good original products for your product launches.)

https://flippa.com/6833827-listsegmentingplugin-com
https://flippa.com/6823165-challengebuilder-com

Now it can take time and you’ll have to watch Flippa every day for a few weeks to find the perfect product, but it can be done and it is an option where you can have your own product and be on your way to doing a launch for it with just a few tweaks.

Now there are lots of options for finding ideas for your first product…

You can look at the hottest selling products on places like JV Zoo and Click Bank, you can get ideas from places like CodeCanyon.com and you can hire a coach to help you come up with the perfect product for you to create and launch. (Yes, I can help you with ideas for creating your own product by going to http://www.CoachingMinutes.com and getting on the phone with me.)

But…

You’ve got to have a product before you can start in on the product launch process.

I HIGHLY recommend you grab Kevin Fahey’s IM Product Launching and learn for less than $10 (if you use my coupon code) all of his tactics for creating your product. He gives you a lot of great ideas and gives you 9 examples of products he’s created. This is a killer course, and I’m LOVING going through it!

You can get it for less than $10 by going to http://www.IMWithLiz.com/IMProductLaunching Once you click the order button you’ll be brought to the checkout page. Just enter the coupon code LizSpecial and you’ll be able to get the entire course for less than $10.

Okay so now that we’ve covered the first part of things here (creating your product that you’re going to launch) we’re going to move on and over the weekend I’ll be creating a few tutorials about the next part of things. Creating sales copy and setting up a site to sell your product from.

Stay tuned because I have some great “techy” tutorials coming for you!

To your success!

Liz Tomey

Internet Marketing, Notes From Liz, Product Creation

The $37,000 Story

It’s been quite a while since I’ve told this story, but I’ve told it to many people over the years because I want people to truly understand what happens when you create a product that helps people, and you do a full product launch for it.

So back in 2004 my ex-husband had gotten laid off from his job. We lived in a tiny town (Gates, TN) of about 800 people. Getting laid off from a job in most places isn’t a big deal, but when it’s in a town of 800 people there’s not a whole lot of other jobs. NONE actually…

At the time I was running a direct mail advertising business. My business was doing about $60,000 a year and with his income of about $40,000 a year we lived pretty well. The cost of living in the South of the US is REALLY low and even with 5 kids at home at the time we still did pretty well.

But… When he got laid off our income basically got cut in half.

For years my ex-husband had worked his butt off. He also juggled 5 kids while working his butt off. So when he got laid off we had this conversation…

Me: Hey! I have an idea. You’ve always been super dad and worked a ton of hours. Why don’t you take over my direct mail advertising business, and I’ll start an online business. I’m pretty sure I can at least replace your income.

Him: Dead silence…

The look of terror on his face told me this probably wasn’t my best idea. After talking about it for a bit I got him on board. Between he and my mom I don’t know who had more faith in my abilities. 🙂

So I taught him the ropes of running my direct mail advertising business, and I went to work on creating an online business.

Fast forward six months…

I hadn’t created an online business. I just didn’t know what to do. There were so many options, and I just didn’t know which way to turn.

I knew I had to do something though because…

1. We were almost 4 months behind on our mortgage payment. Folks that’s foreclosure status just FYI.

2. We were about to have our vehicles repossessed.

3. Utility companies were threatening to shut off our services.

4. The groceries were getting stretched pretty thin!

So I looked around at all these people running different online businesses and saw a few people talking about “product launches” they were doing where they were making tens of thousands of dollars. Some of them even hundreds of thousands of dollars.

(John Reese hadn’t set the record yet in the industry for a million dollar launch at this point. If you know that little fact you’ve been in the business for a very long time.)

So I decided I was going to create a product and launch it and make a ton of money…

I started looking on forums to see what people were talking about so I could find a topic to create my product around. At the time Joint Ventures (in terms of getting people to promote your products for you) was a HOT topic.

I started asking questions about the topic, and started getting really good answers from people about it. I contacted 10 or 11 of the people who answered me and asked if I could take their answers and compile them into an ebook I was creating called Joint Venture Seeker.

Not one of them turned me down because I told them in return I’d add their name and website to the entry in my ebook. Once I got my ebook created I added in some workbooks that I created to help people, access to a special forum dedicated to networking, and a few other things like recorded interviews.

I packaged everything up, created a download page, created a sales page, and I had my very first product. No upsells or anything like that. Just a great product loaded with information that people WANTED!

(This was way before Mike Filsaime came out with Butterfly Marketing and taught us all about upsells. Again if you remember that you’ve been in this business a very long time.)

I added an affiliate program in and then went to the people who had given me the initial information for my ebook and asked if they’d promote. All but one of them said yes, and within two weeks of launching Joint Venture Seeker I did $37,000 in sales.

That product launch literally saved my entire family from financial destruction.

It’s now 2024 and I’ve done product launch after product launch now to the tune of millions of dollars since then.

I believe in the product launch strategy so much because it’s exactly how I got my start and it’s exactly why I am where I am today!

I’m not sharing this story to brag… I’m sharing this story to give you hope. If a high school AND college drop out can create and launch products that not only allowed her to stay home with 5 kids, but her husband too, I know that you can do it.

If you don’t have a product yet… Create one!

There’s so many options for creating a product in so many different niches and it’s never been easier with all the tools and training you have at your finger tips.

Once you have your product, create a sales letter and download page for it.

Once you’ve done that create a jv page and start contacting people about your product and get them to promote it. Yes, there is a lot of strategies and tactics that are involved, but it can be done.

Again with all the tools and training and technology out there, there is no reason you can’t do it.

You’ve just got to start somewhere…

Side Note: One of the best places to start is with ME as your coach and access to an arsenal of learning systems that will give you the SKILLS you need to start your own online business. And that’s exactly what you’ll get in the The Ultimate Online Business Skills Mastery Bundle at https://www.LizTomey.com/online-business-skills-bundle

So there you go… Now you know how Liz Tomey got started and the power of launching products. Make sure and leave any comments or questions you have below and I’ll reply to you.

To your success!

Liz Tomey

Notes From Liz

The Liz Tomey Map

Okay so I decided to do something pretty cool after having so many people ask me where all of my sites and offers were. I had a graphic created that shows you EVERYTHING from a simple map.  You can see that below and/or click here for the clickable map in PDF format that you can download.  Hopefully this will help you in finding exactly what you need from me. 🙂

 

Notes From Liz

I Need You In My Life!

So for the past 6 months I’ve been in a pretty bad life funk… No worries things are getting better, but it’s been a rough 6 months. Honestly it’s been a rough 3 years. I’m sure a lot of you can relate to having “bad years“. Of course there’s lots of good in them too, but as a whole the last 6 months have been REALLY rough!

I’ve had a problem with knowing what direction to go in. Some HUGE mental blocks kept me from being the best me I could possibly be.

My “mojo” has just been gone!

I made my life long dream come true to move to Florida, but that also meant that…

1. I had to leave my best friend of 13 years behind… She’s always been a HUGE source of “mojo” and being this far away from her was like leaving half of me behind.

2. I had to leave my hometown… For 32 years (I moved to Chattanooga when I was 5) I’ve called Chattanooga, TN home and it’s an amazing city that has all of my best memories in it. And 95% of my special spots!

Those two things had a much bigger impact on me than I ever imagined. I lost part of me in making one of my lifelong dreams come true.

That happens when you go after bigger and better things!

Now add in a horrible heartbreak and a catastrophic event I can’t even talk about publicly and you have the recipe for a massive “funk“.

As I said though things are getting better…

Why?

Because I’m learning to get my “mojo” from other people and things.

I lost my mom 3 years ago and she was literally my backbone. She was my BIGGEST source of “mojo“.

Then I divorced one of the most amazing men in this world. Yes he has his faults, BUT when I met him at 23 I was still such a child. The man basically raised me and turned me into an adult. Well as much of an adult as he could. He was another HUGE source of “mojo“.

In that divorce I also lost 4 step-children that I helped raised for almost 13 years. Yep… There goes some more “mojo“.

My son decided that he wanted to live with his father full time instead of me. Talk about heart breaking. He’s got an amazing dad and that’s the only reason I allowed it, but it was devastating. He doesn’t know that because I’m trying to teach him to follow his dreams and what makes him happy. But… There went another HUGE source of my “mojo“.

Now throw in the move and leaving my best friend and hometown behind you can kind of see I’ve been sucked dry.

Literally everything I’ve known just slipped through my fingers. A lot of it is my fault, but at the end of the day I’ve suffered huge losses.

Add in the last 6 months of craziness and my “mojo well” has run dry.

I’ve always gotten my “mojo” from people and special places. I’ve been warned about not getting it from people, but it’s in my makeup to do so. Maybe it’s a character fault, but it works for me when I’m getting it from people so I’m accepting the fact that I have to get it from them.

With so few people in my life now I didn’t know what to do… So I started thinking about who else was in my life when I’ve had the MOST “mojo” going. All the people I’ve listed above were there, but guess who else was.

YOU!

At my best I’ve always given half of myself to my customers, fans, and followers…

That reminder has catapulted me back to where my head needs to be. It’s you guys who give me my “mojo“.

How?

By buying my stuff? Of course, but that’s like .005% of it. 🙂

The ways I get “mojo” from you guys is when…

You comment on my Facebook stuff/ blog…

You give me feedback on the information I create for you…

You consume what I teach you and use it to be successful…

You are actively go after your dreams…

You consider me a source of YOUR “mojo“…

Even when you are giving me “constructive criticism“…

I could go on and on here, but today I wanted to open up a little to you and let you know how much I appreciate you for all the “mojo“.

Keep doing what you’re doing… Keep interacting with me… Keep letting me know what you think… Keep letting me know how I can help you…

Just keep sending all of that “mojo” so I can continue being the best I can be for you!

Alright that’s enough “sappy” stuff for one day. And definitely enough “mojo” talk. 🙂 Time to get back into action mode with all of this “mojo” I’m getting. 🙂

I hope you’ve found something in this post you can identify with and I hope if you’re lacking in the “mojo” department that you find your new source of it too!

Liz

Notes From Liz

Getting Back To Life

To start this post off I was looking for a great quote. Probably just something else I was doing to put this off. 😉

And that’s what this post is all about. Putting stuff off…

Stop it! Stop it right now!

I’ve been waiting for the “stars to align” and my life to become completely perfect before really diving back into business and getting back to kicking ass in this industry.

There are so many things I need to finish, so many things I need to start, but right now…

I’m so locked up in my head I can’t seem to get anything done.

I mean NOTHING!

What happened to get me here?

A lot… *lol*

I up and moved away from everything I have ever known. I got my heart ripped out of my chest and fed to me. I had a serious catastrophic thing to happen to me that was entirely my fault.

Huge things that tore me down without me even realizing it until the last few weeks where I’ve been trying to put all my pieces back together again!

So I decided to go back in my mind to a time when my business was running great, and I was doing great with life in general. There are smalls windows in time when both of those things simultaneously happen. I usually have one or the other.

But… I’ve ALWAYS had one or the other!

For a while though I’ve had neither…

In the last few weeks I’ve been able to get the life stuff straight. Whew… That’s the hardest part.

Now to take on the business stuff!

If you find yourself in a position where you don’t know which way to turn in your business here is what you do…

1. You must absolutely go and wear yourself out! Push yourself in some kind of physical activity where for a few days in a row you’re so tired you can’t see straight. I call this “soul sweating”…

This will clear your mind and bring you down to a place where you can think clearly and concentrate.

2. Come back to your business and find 3 things you have been putting off and spend 2-3 days getting them completed and taken care of. Just tackle the shit out of them and get them done no matter what it takes.

This will make you feel accomplished and make you want to get MORE done!

3. Find ONE thing that can make you money RIGHT NOW! I’m talking something that can make you money in 24-48 hours or even less than that!

This will put money in your pocket and give you the breathing room you need to move on and do bigger things that bring in BIGGER money which will give you sooooo much more “drive”!

I got 1. knocked out over the last several days…

I’ve spent a ton of time riding my bike on Anna Maria Island in Florida. It’s about 30 minutes from where I live. I’ve also spent time swimming at the beach, soaking up the son, canoeing… Anything just to exhaust my body and clear my mind.

For the next 2-3 days I will work on 2. I’ve got a few projects I’m behind on, and a few clients I am behind on. I will finish those up, and then by Monday I will have 3.

This will all lead me to where I need to be with business!

So what can you take away from this?

Life is going to knock the hell out of you a lot! A whole lot… It probably already has several times. If not… It’s coming for you. I had 33 years of near perfection, and it came and got me over the last 4 years REPEATEDLY! 🙂

When life knocks the hell out of you though you’ve got to have a way to come back from it. This is my way of doing that! The three steps I just listed help me. You might be able to use them and you might not, but you MUST have the steps YOU need to take laid out in your mind so that when life does knock you down you can actually get back up and be even stronger than before.

I encourage you to take an hour alone right now and think about the things that get you “pulled back in“, and get you back on track. Write those things down and I’d love for you to share them in the comments below!

Here’s to fighting back!

Liz

Email Marketing

In this blueprint I want to help you get started with doing email marketing in a PROFITABLE way.

The first thing you need to understand is email marketing is different than list building. List building as it implies are things you do to build your list.

Email marketing are the things you do to get your list to buy from you.

Yes, they go hand in hand, but they ARE two different things that require different skill sets.

With email marketing you are sending emails to your list to get them to take your desired actions e.g. buying something from you, signing up for something, relationship building things, etc.

So what skills do you need to be able to effectively use email marketing?

Basically you need copy skills or the money to hire someone who has them. We’re going to talk about the copy skills. If you’d rather not develop these skills and would rather hire someone to write your emails for you then you can find people to do just that at many different places, but I highly recommend the Cult of Copy Job Board on Facebook >>> https://www.facebook.com/groups/copyjobs

The Skills You’ll Need:

1. Get Them To Open Up – The very first thing you need to master is getting people to open up your emails. You do this by 1. making your people love you (you HAVE to build a good relationship with the people on your email list) and 2. having subject lines that grab their attention and make them WANT to open your emails.

Note: My friend Rob Stafford has a great swipe file of subject lines that are PROVEN to get people to open up emails. Get these, look at them, and use them to help you create your own subject lines >>> http://www.IMWithLiz.com/ProvenSubjectLines

2. Keep Their Attention – The second thing you must do is quickly get their attention to make them read your email. The first few sentences of your email are vital and should tell the reader exactly what benefit they’re about to get! Why do they need to read your email?

3. Make Them Click – The third thing you must do is get them to take your desired action. Usually that’s getting them to click a link, so they will buy something. The job of your email shouldn’t be to get them to buy. It should lead them to a link that gets them to want to buy.

4. Make Them Love You – Every email you send should have some kind of value in it for the person reading it. If you do this in EVERY email you’ll have skills 1-3 in the bag!

What You Need To Do:

So why not try your hand at this now?

Create an email that’s going to go to your list. Find something that you can promote as an affiliate, or one of your own products, or something they can sign up for that pays you.

Begin by coming up with a subject line that will make them open your email! Again if you need some good ideas for subject lines I highly recommend Rob Stafford’s Email Sniper product which is over 200 subject lines he’s used to get people to open up his emails. These are great for ideas! http://www.IMWithLiz.com/ProvenSubjectLines

Create a few of these subject lines and pick the one you think is the best…

Next start on the actual email…

Remember to begin your email with text that grabs their attention and makes them want to read your email.

After that you need to present them with your call to action to take the desired action you want them to take. As I said usually this is going to be clicking on a link.

And last but not least… Make sure your email provides them some kind of value so you can keep them loving you, opening your emails, and buying from you.

Now this is a great little getting started blueprint, but you should work to continually build your email marketing skills in every single way that you can. Constantly study what others are doing, read all the information you can get on it, and implement what you learn to see what works for you.

Have questions about what I’ve covered here? Have recommendations for other options, resources, and/or services to help people with their email marketing? Just post them below!

Website Traffic

Having an affiliate program has allowed me to build a business quicker than any other strategy I have ever used!

Since 1999 I have used an affiliate program in some form and have always made WAY more money with one than without one. It’s a strategy that has worked for YEARS for me now and although it does take some serious work to put it together and get it working it’s well worth it.

If you look at other successful marketers you will see an affiliate program behind their business. It really is the secret sauce to BIG success.

In the following webinar I covered how to get started with creating and running your own affiliate program. The strategies I talked about are not being taught anywhere else, so make sure you grab a pen and paper and take some notes!

If you have any questions please be sure to leave them in the comments section on this post.

Enjoy…