Over the last few weeks I’ve watched 3 different marketers post on Facebook that they have had their YouTube Channel shut down.
These are marketers I know, and have seen MANY of their videos. I truly don’t see where they are violating YouTubes community guidelines, but guess what? YouTube makes the rules and they can make them up as they go. Once your account has been shutdown it’s almost impossible to get it reinstated.
So you need to REALLY be watching what you’re doing on YouTube.
Make sure you have read their guidelines. You can see them at https://www.youtube.com/yt/about/policies/#community-guidelines
Break any of those rules and you’ll find your account shutdown! Or follow the rules and you can find yourself shut down… 🙁
So here’s my advice…
1. You need to treat all platforms (YouTube, Facebook, Instagram, and the rest) you use a “fishing net“. Meaning they are specifically for you to use to bring in traffic to your site. Of course you want to create good content, that makes them come to your site, but keep your BEST stuff on YOUR site.
2. All of your content should point people to a lead capture page of some sort. Each piece of content needs to have a call to action in it to get people from the platforms you’re using onto your email list.
I hear people saying “email is dead“. Well I haven’t stopped making money and I rely on email marketing 100%!
3. Back up your content! Don’t just upload/post content and not have hard copies of it on YOUR computer. That way if your accounts ever DO get shutdown or the platform disappears then you still have your content. You can simply move to a new platform and start posting your content.
Hot Tip: You can create a spreadsheet, list all your content, why you posted it, and link to the actual file in your spreadsheet. This is also a great way to repurpose content.
I want your biggest takeaways from all of this to be this…
1. Follow the rules!
2. Make sure your content is bringing people to YOUR site.
3. Keep your content organized and backed up!
Hopefully things will calm down with YouTube. There are so many people using it, and it’s a great platform. They are just in a “crack down mode” right now, so be careful!
Talk soon!
Liz
