Good job! If you’re reading this then you’ve done the work! You’ve created something to get people on your email list. Now what do you send them?
Well the first thing you need to do is create a “Welcome Email Sequence” that will allow you to on-board your new prospects.
Getting everything set up is only 1/3 the battle.
Another 1/3 of the battle is getting your people to know, like, and trust you.
Side Note: So you’re not wondering what the other 1/3 is, it’s getting traffic to your email list building page and getting prospects to actually opt-in to your email list. 😉
Why do you want them to do that?
So they will do the things you want like open your emails, click on your links, signup for things you want them to signup for, buy your products, and anything else you want.
If you get your welcome email sequence right you can have a tribe of people who love you and do what you want them to do.
Don’t abuse this new super power. 😉
Okay so you might be asking what an email sequence is?
It’s exactly what it says it is. A sequence of emails that a prospect gets in an order of your choosing to welcome them into your business.
Side Note: You’ll need an autoresponder to pull this off. If you’re building your list you probably already have one of these. 🙂
You write your emails and then you load them into your autoresponder.
There are all kinds of email sequences you can create (you can find templates for a different email sequence templates by clicking here), but today I want to talk specifically about a welcome email sequence.
Let’s go over the must have emails…
Email 1: The Welcome Email
If you promised your prospect something for joining your email list then this is the email where you want to give it to them. Be it a download page or a link directly to what you offered.
I also recommend giving a little blurb about what they should expect from you going forward.
You can state how often you’ll email, content you’ll cover, other free things they’ll get etc. Your blurb needs to make them WANT to stay on your list and NOT unsubscribe once they’ve gotten what they were promised. You want them to read the rest of your email sequence and any other emails you ever send them.
Email 2: The Reminder Email
In the second email I send to my new prospects I usually send it 24 hours after they have gotten the first one and I use it as a reminder email.
I remind them of whatever they signed up for and tell them how to get it again. I then tell them I’m doing this just to ensure that they got what they were promised. I do care that they get what they were promised and this shows them that I care. That helps with the trust aspect.
In this email I also give a little blurb about how I can help them which will make them again want to stay on my list and open my emails.
Hot Tip: You don’t have to write pages of content for these emails. “Blurbs” or “chunks of information” is all you need. They don’t have all day and unless you’re REALLY entertaining they’re not going to read a big long email anyway. Keep it short and simple. You can send these people multiple emails with your multiple “blurbs” in them. To get people to know how you can help them and get to know you.
Email 3: The Know You Email
Okay this is when it gets tricky because people really don’t want to know anything about you. All they care about is what you can do for them. There’s nothing wrong with that.
So we have to get creative and slip in a blurb here and there about our life while also giving them what they want. Although they don’t want to know your life story really, slipping in relatable information about you will get them to know and like you. Those are key things, remember?
I recommend you start off your email with a little blurb about you.
What were you doing right before this email? What are you going to do after this email? How has your day gone (keep is positive)?
So before I head off and go pick up my son from school I wanted to send you this quick email. You gotta love sitting in the car line at school, said no one ever. 🙂 I can’t wait for this kid to get his drivers license. Can you relate to being a busy parent, too? I wouldn’t trade it for the world, but some days. Whew!
Anyway I wanted to send you (this thing to help you with this thing).
There’s a short example for you.
The formula here is a small blurb about you + something to help your prospect = Your prospect starts to know and like you which is going to lead to making you money. People buy from people they know, like, and trust. I might have mentioned that a few times now. 😉
Email 4: The Story Email
Now it’s time to really get into the mind of your prospect. Bring in a short story that is about you and related to what you’re helping them with.
For example in one of my “story emails” I talk about losing my mom and how having my own business allowed me to take care of her while she was sick. A very true story, but I use it to really hit people with how having your own online business can give you freedom when you NEED it and you want it. This is all related to my niche. You need to use this tactic for your niche.
Something I want to mention before we continue on. You don’t have to use email 5 right away. You could do a couple of Email 3 and Email 4 in a row, and then incorporate Email 5 from below.
Email 5: The Trust Email
In this email you need to get your prospects to trust you. As they get to know and like you they will start to trust you, but you need to do more to get them to really trust you.
This is the last key in getting them to spend money with you or signup for things you recommend.
So, how can you establish trust in this email?
* Do you have social proof to backup your expertise or your offers? Then take screenshots and share those in an email. Do this in a conversational way and not in a “oh look at me” tone.
* Always tell them how to get in contact with you and be prompt on replies. People want to deal with people they at least “feel” they can contact. By having an easy and fast way to contact you, that will make your people trust you.
* Create an email that talks about mistakes you’ve made related to the topics you talk to your prospect about and be very transparent with them about the mistakes. They need to see you’re a human too.
* Do a “behind the scenes” email. Show pictures and videos of your life that is related to the topics you talk to your prospect about.
Anything you can think of to create trust needs to go into your trust email, but only use one option per trust email you create.
I do recommend you do at least one more Trust Email here before ending your welcome email sequence.
A few more tips before we wrap things up here.
There is no hard and fast rule for how many emails should be in your “Welcome Email Sequence”. Maybe it’s 5 or 10 or even more. Create a “Welcome Email Sequence” that WORKS. That’s what matters. I want to give you some more ideas of other things you can mention in your “Welcome Email Sequence”:
1. Tell them to create a folder in their email to keep all of your emails in. This will have them looking for your emails and keeping them to go back to.
2. Introduce your social channels to your prospects and encourage them to follow you on the ones they use.
3. If you have a page that has all of your products and services listed you could mention it to introduce them to your products and services.
4. Create a “recap” email after your last email in the sequence. This email could include what they signed up for, what to expect from you, how to keep up with you, etc. It’s simply a recap email of all the emails you’ve sent them in your welcome sequence.
This kind of email works well because things you tell your prospect don’t always stick with them. You’ve got to talk about them repeatedly.
5. Unexpected freebies that are related to your niche. Everyone loves a good surprise! What can you give your prospects to help them?
By the time your prospects get through your welcome email sequence they will know, like, and trust you and be ready to do the things you want them to do.
The “Welcome Email Sequence” is the secret sauce that so many miss in their email marketing. Make sure you create the best one you can and review it from time to time as you become more knowledgeable and edit as needed.
I wish you much success in your email marketing journey. If you’d like save a tone of time and use fill-in-the-blank templates for every email sequence you’ll ever need I highly recommend the My Email Templates package at http://www.MyEmailTemplates.com