Email Marketing

No matter if you have a list of 5 or 50,000 you need to be marketing things to that list that make you money. AND if you really only do have a list of 5 people you need to act like you have a list of 50,000!

Of course you want to write your emails as if you’re writing them to ONE person, but you need to treat even the tiniest of list like it’s huge and you’re making a killing with it because before you know it you WILL be.

Now of course the first thing you have to do with any list is build a relationship with them. I suggest you have at least 3-5 messages loaded into your autoresponder that build your relationship with your list. We call these like, know, and trust emails.

I’m not going to get into relationship building in this post because I’ve created this post to give you a list of ideas of how you can make money from your list, but I did want to mention that whole relationship building because it is THE KEY to getting your list to buy from you.

So, once you have a few people on your list, and they’ve gone through your relationship building emails, here’s how you can make money from the emails you send them…

Tactic #1: Send your list an email about a product you like.

If you’ve used a product that your list would be interested in and you liked the product see if they have an affiliate program. If they do you could tell your list about the product, send them your affiliate link, and make commissions for doing so!

Tactic #2: Send your list an email about a product that belongs to you.

If you’ve already created your own product this is going to be a great big “duh“, but if you haven’t I highly recommend that you do. Creating your own product and selling it is INCREDIBLY profitable.

Note: I only deal with digital products at this point so I only recommend creating digital products. (Ebooks, video tutorials, software, apps, WordPress plugins/themes, etc.)

Tactic #3: Send your list an email about a CPA (Cost Per Action) offer.

A cost per action offer is an offer that you send to your list and you get paid $X for the actions of your users. Actions can be filling out a survey, downloading something, filling out a form, etc. You don’t have to sell your list anything. Just get them to take an action and you could make money!

Tactic #4: Charge your list for emails you send them.

This is kind of like having your own digital product, but you would deliver the content via email. In the industry we call them e-courses. They are simply lessons delivered via email, and you can setup a sales page and offer your own e-course to your list.

Tactic #5: Send your list an email about services you offer.

Do you offer services for your niche? If not see what services they want, see if you can offer them, and then send an email to your list about the services you offer.

Tactic #6: Send an email to your list about a discount or special offer.

I know a guy who does nothing but go to product owners who have an affiliate program he can join, asks them to offer his list a discount on the product, and then he tells his list about the discounted product. He makes tons of money doing this because people LOVE a discount! You’ll need to be in a niche with A LOT of products to do this though. 🙂

Tactic #7: Sell advertising to others.

You’ll need a decent size list for this tactic, but you can sell advertising to others where you email your list their email ad. You don’t make any money off of the actual email, but you get paid to send their email to your list.

Tactic #8: Email your list about monetized web pages on your site.

A great way to monetize your websites are with PPC (pay-per-click) ads (like Adsense) and then send your list to those pages. When they click on your ads you get paid.

Okay I’ll be adding to this last as I find/come up with new ideas and I’ll email you when I do as long as you’re on my list. Not on my list? Then click here. You’ll also learn a ton of other great stuff from me! 🙂

If you have any questions about what I covered here please let me know by leaving your comments below.

P.S. Need help with building your list and/or making money with it? Hire me as your personal coach for one low monthly fee AND get a ton of other benefits while you’re at it! I have just recently re-opened my LessonsWithLiz.com membership and invite you to take me on as your personal coach! Check this out >>>http://www.LessonsWithLiz.com

Website Traffic

There are several ways to get traffic!

You can buy it (Facebook, Google Adwords, etc), you can trade for it (you promote me and I’ll promote you kind of deals), or you can steal it!

Let’s talk about stealing traffic…

[su_box title=”Hot Tip!” style=”soft” box_color=”#0e9310″]I recently went through John Thornhills Simple Traffic Solutions course at http://www.ThisKicksButt.com/SimpleTrafficSolutions and loved it! He shares so many tactics in the course and I can’t recommend it enough! Get this course if you want to learn over 20 traffic tactics straight from him![/su_box]

Now I don’t mean for you to do anything sneaky or anything like that. Basically with “stealing” traffic you’re getting your message on another person’s site who already gets a ton of traffic.

The best example of this?

Guest blog posting…

Maybe you’ve heard of it and maybe you haven’t, but the thing about it is it’s a tactic that’s been around for YEARS and the reason why the tactic has been around so long is because it actually works.

You simply find blogs in your niche that get a lot of traffic (there are all kinds of tools out there to see how much traffic a site gets) and approach “pitch” them your idea for a blog post you could write for them.

Notice I didn’t say… “Contact them and ask if you can write a blog post for them.”

That doesn’t work!

You need to do your research on THEIR blog and see what topics they cover on their blog. Come up with 2-3 ideas for related topics that they haven’t covered yet and then contact them with your ideas and ask if you could write the post for their blog.

Does this take work?

You bet!

But if you focus on blogs with TONS of traffic your hard work could really pay off!

Now if you’re not great and creating content you could always pay someone to create the content for you. You just want to make sure that you actually find someone with some serious talent who can create a great piece of content for you.

[su_box title=”Hot Tip!” style=”soft” box_color=”#0e9310″] I’ve created a resource list for you of people who create content as a service for others. Click here to access this list. [/su_box]

When guest blog posting for someone they are going to read what you submit before they post it to their blog, so you better have something awesome to hand them.

So how do you go about doing this?

1. As I said the first thing you need to do is find the top blogs in your niche that actually get traffic.

2. Spend time reading the blog posts and make a list of ideas for blog posts that you could write (or have written) for that blog.

3. Spend some time getting the attention of the blog owner. Tweet their blog posts, post their blog posts on Facebook (mention them when you do if that’s possible), make comments on their blog, etc.

4. Finally contact them and pitch them your ideas for blog posts you could write for them. With you getting the credit of course.

5. If they accept your offer then like I said make sure you create and/or have some KILLER content created for them. This is THE most important part of all of this. Once you get a “yes” from them don’t get a “no” when you submit your content. It’s GOT to be KILLER!

Now as I said this does take work, but let’s say that every other week your able to guest post on someone’s blog. By spending some money having the content written or spending some time writing the content yourself imagine the massive amount of traffic you could be getting?

I’ve created a Guest Blogging Research Sheet for you to download that you can use to keep track of…

1. Blogs you find in your niche
2. Means of contact for each blog
3. Ideas for blog posts for each blog
4. Notes to keep up with your dealings with each blog owner

I created this in Microsoft Excel and you can download the zip file for it by clicking here.

Now just because this is an old tactic that takes work, don’t dismiss it. Put a little time and effort into it and you’ll have a way to get A LOT of traffic that’s GOOD traffic and totally targeted!

If you have questions about using this tactic please leave them below!

Website Traffic

Getting traffic to your blog (or any website for that matter) can be a real pain in the butt.

Here’s what you need to focus on…

1. Learn several traffic tactics.

2. Picking 2-3 tactics that you learn that you feel like you can implement.

3. Use them and test to see what works.

4. Keep what works and use it!

5. Rinse and repeat until you are using enough traffic tactics to get the amount of traffic you want.

To help you get started I’m giving you free access to my Blog Traffic Kickstart Workshop. Go through it, learn, use, and keep using what works for YOU!

NOTE: The resource document for this workshop is at http://imwithliz.com/downloadz/FBTKResources.pdf and the My Traffic Tactics resource sheet is at http://imwithliz.com/downloadz/MyTrafficTactics.zip

I recently went through John Thornhills Simple Traffic Solutions course at http://www.ThisKicksButt.com/SimpleTrafficSolutions and loved it! He shares so many tactics in the course and I can’t recommend it enough! Get this course if you want to learn over 20 traffic tactics straight from him!

If you have any questions about what I covered in this workshop please leave your comments below!

Affiliate Marketing

So JVZoo has had this little “hack” for a while, but I wanted to show you how to use it because it allows you to put buyers of products you’re an affiliate for on your own list.

Example: I’m going to be promoting a product for David Eisner. When people buy through my affiliate link I’d like to have them put on a list within my autoresponder account. I’d create a list something like deisner4xleadquality so that I knew what the list was.

Once those people are on that list I can send them bonuses for buying, related products, and whatever else I wanted.

This is a HUE benefit for people who are doing affiliate marketing without a list because then BUYERS get added to your list seamlessly!

And it’s a HUGE benefit for those who already have a list because you can create BUYERS list that are super targeted.

All you have to do is when you find a product you want to promote in JVZoo, apply to get approval and get your link. On that same screen is a place where you can put what list you want people who buy through your link to be added to.

Here’s an image to show you what I’m talking about…

I don’t know about you, but I’ll be using this “hack” a lot to create seriously targeted list of my buyers. 🙂

Hint: You could even create “category” type lists. For example anyone who buys a product through your link on affiliate marketing could go on your affiliate marketing buyers list. Or anyone who buys a product through your link on traffic could go on a traffic buyers list.

Okay… A little advanced tactics, but wanted to share to help you guys out!

Liz

 

Website Traffic

So I just wanted to write a really quick post to help you guys who are getting started with traffic. There are things you need to keep in mind that will actually HELP you to get traffic in the correct ways using the correct processes.

You see it’s not just about driving traffic. It’s about driving traffic to the right place, and using the right traffic tactics that work for your business model.

For example…

I drive ALL traffic to a squeeze page. (http://backpackbusinesslifestyle.com/sp/) My business is all about teaching people to create their own online business. So tactics like…

Buying solo ads from people who have lists in my niche
Buying advertising on sites that are in my niche
Writing articles about my niche
Using social media tactics
Etc, etc, etc…

Those are all things I do because they are proven to work in my niche.

So before you even THINK about traffic you need a squeeze page so you can drive traffic and get people in your niche on your list. This way you can send an email to your list and get them to any link you want them to go to. The bigger your list the more traffic you can drive to any link you want.

Duh, right?

Well 95% of people aren’t doing that…

So once you have somewhere to drive traffic then it all comes down to educating yourself about the different traffic tactics and finding the ones that work for you and using them each and every day.

Yes! You have to drive traffic each day in order to keep that traffic coming. That’s something else 95% of people don’t do. They are too busy chasing the dream and aren’t actually WORKING. 🙂

So here’s a diagram of how this all works…

GettingStartedWithTraffic

Here’s an explanation of the diagram…

1. You learn tactics to drive traffic
2. You drive traffic to your squeeze page
3. You get people on your list
4. You email your list when you want to send them to a site (maybe a link to your product, a site you’re an affiliate for, etc)
5. Your list subscribers click on your links and go where you want them

See how easy that is?

So quit making this driving traffic thing so hard… Get a squeeze page, drive traffic, get your list subscribers to anywhere you want. 🙂

I hope this helps and if you have questions about what I’ve covered here please leave them in the comments section below…

The Techy Stuff Tutorials

An autoresponder is vital to any online business. You absolutely MUST have one to be able to have prospects to market your online business to.

For example…

I run an online income coaching business. I have setup LizTomey.com to collect leads to market my products and services to. My autoresponder gives me a form that I can put on my website, collect the name and email address of leads, and then it puts them on my “list”.

As soon as someone joins my list my autoresponder automatically sends them a welcome message. I then have several other messages “loaded” into my autoresponder that are automatically delivered to the leads that are added to my list. You can have these messages sent out at any time you determine.

So if “Bob” joins my list today he will immediately get a welcome message. 24 hours later he will get another one. 48 hours after that he will get another one, and so on and so forth. This is all automatically setup and done by my autoresponder.

I can also log in to my autoresponder at anytime, select my list, and email everyone on the list at one time.

Hopefully you see how powerful this is! 🙂

It adds some serious automation to your marketing efforts!

Now I want you to listen very closely because picking an autoresponder service/solution can literally make or break you. There are solutions out there that you can purchase install on your own domain name and be off and running. However that is NOT what you should do.

There are a million reasons you don’t want to do this but the main reason being your deliverability rate. Imagine sending an email out to 1000 prospects and only 700 or even less of them getting it. You’re leaving money on the table! You want to ensure you’re using a reputable service that can get your emails delivered.

The only two I recommend are…

1. Aweber
2. GetResponse

I actually use both, but that’s kind of an advanced technique I will leave for another tutorial. 🙂

Use one of those for now, ensure your emails actually get delivered, and save yourself lots of headaches and lots of money!

Now I’ve created this post to explain autoresponders to you, tell you which ones to use, AND to answer any questions you have about autoresponders and/or how to use them.

If you have questions about using/getting an autoresponder make sure and leave them below. I’ll answer them here and create any tutorials that you may need to learn from.

I look forward to helping you with all your autoresponder questions. 🙂

Liz

UPDATE:

Above I stated that I used both Aweber and GetResponse. I’ve done an update video that explains why. 🙂 You can see it below.

Notes From Liz

One of the biggest complaints I hear about in this business is how much money you have to spend to be able to make money.

I mean you have to spend money on things like…

Domain names
Hosting
Autoresponders
Software
Training
Coaching

… and the list goes on and on!

But what if you were starting a brick and mortar business?

I mean an online business is a “real” business too right?

For a brick and mortar business there are all kinds of costs and usually you have to have hundreds of thousands of dollars in capital to even get started.

So my question is why are people complaining so much about having to spend money on starting their online business?

Just why should everything be free and handed over to you?

It’s simple… It shouldn’t!

Just because it’s an online business doesn’t mean it’s not going to cost you money, but you need to look at it as what I call, “Well Spent Freedom Money”.

Each time you invest in your business you’re investing in your freedom…

Your financial freedom
Your time freedom
Your lifestyle freedom

Because having an online business can give you all of that and so much more.

Now of course I’m not saying that you should buy everything under the sun. You should ONLY spend money on things that will help your business right now, but never think for one second that you shouldn’t have to invest in your business simply because you run an online one.

Okay end of rant! 🙂

I’d love to hear your thoughts on what I’ve said here so make sure and leave your comments below…

Liz