Notes From Liz

Today, we’re finally going to start talking about viral marketing… YEAH! 🙂

I want to give you an education in viral marketing, and give you a plan that will allow you to use viral marketing the exact same way that I have to not only brand myself, but make a lot of money too.

Many have asked me what viral marketing is, and there are a ton of terms for it. I define viral marketing in this way…

Viral marketing is any action that you do for your business that will be duplicated by others.

So for example, when I give you a free report. That free report probably has my name and website name in it along with my affiliate links. When I give it to you, I tell you that you can give it away too. So you send it out to your list, and a few people from your list send it out to their list, and on and on.

That’s viral marketing, and there are several techniques that you can use, but there’s one technique that has built my business faster than you would believe.

Resell rights products…

Not buying them, but CREATING them!

So many people think these little jems are dead, but they are sooo wrong. This July (2016) marks my 12th anniversary in Internet marketing. Most people think that I’ve been online for years and years, and that’s why my name is well known, but that’s not entirely true.

There’s people who have been doing this longer than me and no one knows who they are and they don’t make much money. It’s not your time you put in. It’s WHAT you put in…

The way that my name got all over the place, the way that my career took off, and the way that I immediately started making $1000’s of dollars a month in affiliate commissions was by creating my own resell rights products, and anyone can do the exact same thing that I have done.

I know that everyone isn’t a writer so I’m going to give a plan for the “do it yourselfer” and a plan for those who could outsource the whole thing.

Okay, for you do it yourself people…

Here is your step-by-step to creating your own resell rights product.

1. Find a topic to write your product on. Internet marketing forums are the best place for this.

Note: If it’s a video or audio product, you’ll still need to pick a topic.

2. Write an outline for your product.

3. Take your outline and fill it in with content. Make sure and put your affiliate links in where you can.

4. Have graphics made for your product.

5. Polish your product up. If it’s an ebook put your ebook graphic in it, and make the formatting look nice. You can even use one of my products as an example if you would like.

6. Create your sales letter for your product, and make it into a web page.

7. Create a resellers package for your product. Again, you could use one of mine as an example. You can get my resell products from http://www.BigResaleRights.com (Note: I have sold that brand to someone else now. He’s selling many of my resale rights products and his own now too. I still highly recommend it.)

8. Upload your product and contact people who you know sell resell rights products, and give them your product to get it out there.

Yes, this sounds like a lot of work and it is, but by doing most of the work yourself, you can save a lot of money. However, this is SO powerful. If you do this at least once a month in no time, you’ll see an increase in money, and in your name recognition.

Now if you don’t know how to do any of the above, you have two choices. Learn to do it or hire someone to do it. So let’s look at this step-by-step and by price if you were to outsource doing this. I totally outsource resell rights product creation now, so it is do-able.

1. Find a topic to write your product on. Internet marketing forums are the best place for this.

2. Write an outline for your product.

Note: You’ll probably want to do this yourself also. All you need to do is find 10-15 points about your topic and put them in an understandable order. If it’s an audio product the person you outsource this to can just write it like an ebook and then read it. If its a video product, you may want to be a bit more specific about what you
want.

3. Take your outline and fill it in with content. Make sure and put your affiliate links in where you can.

Note: Now this you can outsource at places like Guru.com. Tell them what you want, how many pages you need it to be if it’s an
ebook. Audio and video products are going to be different.

Price: $100-$300

You can get ebooks done for about $5 a page on sites like Guru.com.

However… Just because it’s a resell rights product doesn’t mean it can be a crappy product, so make sure you give all the info about the topic that you can. Audio products are going to cost you a bit more, and video products even more.

4. Have graphics made for your product.

Note: In order for your product to compete with all the other resell rights products out there, you’re going to have to have graphics done. These graphics will consist of a header and footer for your sales page, and a graphic image of your product.

Price: $100

You can also find someone at the freelance sites I listed above to do your graphics, or you can just search the search engines.

5. Polish your product up. If it’s an ebook put your ebook graphic in it, and make the formatting look nice. You can even use one of my products as an example if you would like.

Note: Is what you could do here is hire someone to take your product, and polish it up. Send them over one of my resell rights packages and tell them you’re looking for your product to look similar to this. I really recommend you doing this though, so you can put your affiliate links in, and really give it your personal touch.

6. Create your sales letter for your product, and make it into a web page.

Note: I actually should have put this as two steps, because you’ll need to have someone write your copy for you, and then take that copy and make it into a sales page.

Having sales copy written is VERY expensive, so you may want to buy a course on writing copy once you see the prices people charge for copy.

Price for copy: $250-$25,000+ (Yes, I’m serious.)
Price for sales page setup: $50-$100

7. Create a resellers package for your product. Again, you could use one of mine as an example.

Note: You could outsource this too. Just send your product, sales page, and graphics to someone, along with one of my packages and tell them you want it put together like I put mine together.

However, you could easily do this yourself.

Price: $50

8. Upload your product and contact people who you know sell resell rights products, and give them your product to get it out there.

Note: Your same person that did your sales page could create a download page for you, and get everything uploaded to your server for you.

Once you have this done, give your product away to those who can sell it for you, and tell them they can have it under the condition that they will direct people to your download page to download the product.

Why?

Well, if you make your name a squeeze page, and tell them they have to give their email address to get the download link, you could also start building a list. Do this a few times, and you wont have to give your product to people. You’ll have your own list to market them to.

So with this technique, you could…

1. Make money off the affiliate links in your product.
2. Make a name for yourself.
3. Build a list

What more could you possibly ask for?

Resell rights products are the way that I have built my business so quickly and so profitably.

Okay, we’ve had a REALLY long talk about viral marketing and how to use resell rights products that you create to put it to use.

Enjoy!

Liz

Website Traffic

Here’s another free way to get a ton of traffic from Facebook.

When we have an interest in something we tend to want to get all the information we can about it. Usually we want to get to know other people who have the same interest too so we have friends we can share our interests with.

That’s why the Facebook groups feature is soooo powerful. If you don’t belong to any Facebook groups go search Facebook (just use the search bar at the top of Facebook) for your favorite interest and you’ll see what I mean.

supfacebook

So how can you suck traffic from these groups?

Well of course by just participating in them, networking, etc…

But an even better way to do it is to start your own Facebook group!

Yep just start one related to your niche!

I have my own Facebook group at https://www.facebook.com/groups/BackpackBusinessLifestyle/

What has this done for me?

1. Given me a group of people who look to me for information about my niche (Relationship building which makes people buy from you)

2. Given me a place to advertise my offers and make money

3. Given me a place to advertise offers I’m an affiliate for and make money

Running your own group can be INCREDIBLY profitable for you, and it’s super easy to do.

Here are the steps you need to take…

1. Login to your Facebook account and create your group.

2. When creating your group make sure you make it a Buy, Sell, Trade group because you get a lot of cool functions

3. You’ll want to create a good looking cover image for your group.

4. Make sure you add a good description to your group (make sure to include a link to your main site in the description).

5. Go through ALL the settings and make sure that you use all the options you can.

Once you have your group created, make sure to add some content, and share your group on your Facebook page. Little by little you’ll see your group grow. We will talk about ways to grow your group in future tutorials, but for now go get your group started.

I’ll be posting more information on this post and in future posts about using FB groups to get traffic so stay tuned. 🙂

Total FB Takeover is a training course and software program that shows you how to start your own Facebook group, get members, and monetize your groups. The software program allows you to find groups and even manage your own groups. Just the training alone is worth it because it teaches you EXACTLY how to get traffic from Facebook. Check it out at http://www.IMWithLiz.com/TotalFBTakeover

Website Traffic

Facebook is a great way to get traffic. We’ve all heard that a million times, right?

Well there’s two sides to Facebook… There’s the free traffic methods you can use with it and there are the paid traffic methods you can use with it.

Today let’s talk about the free ways to use Facebook to get traffic! Below you’ll find tactics that I’ve used and know to work. I’ll add to this post as I find more…

1. Network and build your friends list – Before you do anything on Facebook you need to build your friends list with people who are interested in what you have to offer. The best way to do this is to find groups related to your niche, participate in them, and add people from those groups to your friend list.

By doing this when you post stuff to Facebook they will see it. I recommend spending 20-30 minutes each and every day doing this! Nothing you do on Facebook as far as using it to get free traffic will work unless you have a group of people on your friends list that are interested in your niche.

2. Interact in Facebook groups – I mentioned using Facebook groups above, but there are a few ways to use them. With this tactic you need to find Facebook groups related to your niche, interact in them, and when you can post content that leads to your offers. Just be sure that you are allowed to do so and don’t be a jackass about doing it either. BE HELPFUL and not spammy!

3. Create your own Facebook group – A great way to get your offers in front of people is to create a Facebook group of your own related to your niche. Interact in your group, build a tribe, and put your offers and content in front of your group members. Again… BE HELPFUL and NOT spammy!

4. Post content to your Facebook timeline – Now there’s a way you need to do this so that Facebook doesn’t “penalize” you. Facebook HATES to give their traffic away for free. So if you post something and directly put a link into the post they don’t show it to as many of your friends. So is what you need to do is make an intriguing post and then tell people that the link to what you’re talking about is in the comments.

To successfully do this you need to…

a: Make sure your post makes people REALLY want to see what you’re talking about.
b: Use an image to make them stop and read your post
c: Get them to interact – The more likes and shares you get the more of your friends list will see your post

Here’s an example of me doing this on my Facebook page >>> https://www.facebook.com/photo.php?fbid=1028366827186616

Note: Hopefully you’ll be able to see that post. Sometimes Facebook is silly. 🙁

5. Create a Facebook fanpage – Now this is a HUGE undertaking with some serious strategy behind it and it’s not for everyone. If you’re a leader in your niche or you’re trying to build a following behind your brand then this is for you. The short of it is…

Setup a fanpage, provide awesome content, and get people to interact. If you don’t get people to interact no one will ever see your content or become a fan of your page. Because of how much goes into this we will be talking about it more and devoting blog posts and tutorials on how to do it, but I just wanted to quickly mention it here.

6. Make it easy for people to share your content – There are a ton of plugins out there that you can use on your blog that put share buttons on your posts. By using these you’re making it easy for people to share your stuff through social networks. Like at the bottom of this post. 🙂

Also when you post your content on Facebook make sure that you ASK PEOPLE TO SHARE IT! I know mind blowing… 🙂 Seriously, you’ve got to ask people to share your content!

7. Have a contest – You’ve probably heard of this tactic before and although I’m listing it in the “free methods” of Facebook advertising you will probably have to pay for a solution to run your contest. But the basics of this tactic is you give something super cool and desirable away for free in turn for people sharing your content, liking your content, etc.

For example: You have a new ebook that’s about living a vegan lifestyle. You could run a contest giving away something related that is super cool and something people in that niche would REALLY REALLY REALLY want. Get them to share your page about your new ebook and that enters them into your contest.

Now this is another tactic that does take a lot of work and something I’ll be devoting more blog posts and tutorials to because there’s a lot that goes into it.

Okay as I said, I’ll be adding more to this as I try more free Facebook traffic tactics. Until then if you have questions about any of these tactics, have advice of your own, or anything else please leave your feedback/questions in the comments section below!

Liz

P.S. Need help with using Facebook in your marketing? Hire me as your personal coach for one low monthly fee AND get a ton of other benefits while you’re at it! I have just recently re-opened my LessonsWithLiz.com membership and invite you to take me on as your personal coach! Check this out >>>http://www.LessonsWithLiz.com

Website Traffic

Okay so I want to REALLY get into the paid side of Facebook advertising. I’m seeing SOOOO many of my marketing friends just crushing it with Facebook ads and until now I’ve been scared to dip my toes in the water.

That’s really hard to admit because generally I’m scared of NOTHING! 🙂

So to help me I’m pulling in some favors and I’m going to grill a few of my Facebook advertising expert buddies on this topic, and then I’m going to take all my knowledge and GIVE it to you.

BUT…

I need your help!

If you have questions about anything related to using Facebook advertising I need you to post your comments in the comments section below. Please keep your questions relevant to using Facebook’s paid advertising.

I’ll take your questions and mine, go to my expert buddies, and get the answers we need. Then I’ll give you access to all of my new found knowledge. Sound like a plan?

Okay, but you guys have to help and let me hear your questions by posting them in the comments section below…

I’ll update this post as soon as I have the info we need. 🙂

Liz

Email Marketing

No matter if you have a list of 5 or 50,000 you need to be marketing things to that list that make you money. AND if you really only do have a list of 5 people you need to act like you have a list of 50,000!

Of course you want to write your emails as if you’re writing them to ONE person, but you need to treat even the tiniest of list like it’s huge and you’re making a killing with it because before you know it you WILL be.

Now of course the first thing you have to do with any list is build a relationship with them. I suggest you have at least 3-5 messages loaded into your autoresponder that build your relationship with your list. We call these like, know, and trust emails.

I’m not going to get into relationship building in this post because I’ve created this post to give you a list of ideas of how you can make money from your list, but I did want to mention that whole relationship building because it is THE KEY to getting your list to buy from you.

So, once you have a few people on your list, and they’ve gone through your relationship building emails, here’s how you can make money from the emails you send them…

Tactic #1: Send your list an email about a product you like.

If you’ve used a product that your list would be interested in and you liked the product see if they have an affiliate program. If they do you could tell your list about the product, send them your affiliate link, and make commissions for doing so!

Tactic #2: Send your list an email about a product that belongs to you.

If you’ve already created your own product this is going to be a great big “duh“, but if you haven’t I highly recommend that you do. Creating your own product and selling it is INCREDIBLY profitable.

Note: I only deal with digital products at this point so I only recommend creating digital products. (Ebooks, video tutorials, software, apps, WordPress plugins/themes, etc.)

Tactic #3: Send your list an email about a CPA (Cost Per Action) offer.

A cost per action offer is an offer that you send to your list and you get paid $X for the actions of your users. Actions can be filling out a survey, downloading something, filling out a form, etc. You don’t have to sell your list anything. Just get them to take an action and you could make money!

Tactic #4: Charge your list for emails you send them.

This is kind of like having your own digital product, but you would deliver the content via email. In the industry we call them e-courses. They are simply lessons delivered via email, and you can setup a sales page and offer your own e-course to your list.

Tactic #5: Send your list an email about services you offer.

Do you offer services for your niche? If not see what services they want, see if you can offer them, and then send an email to your list about the services you offer.

Tactic #6: Send an email to your list about a discount or special offer.

I know a guy who does nothing but go to product owners who have an affiliate program he can join, asks them to offer his list a discount on the product, and then he tells his list about the discounted product. He makes tons of money doing this because people LOVE a discount! You’ll need to be in a niche with A LOT of products to do this though. 🙂

Tactic #7: Sell advertising to others.

You’ll need a decent size list for this tactic, but you can sell advertising to others where you email your list their email ad. You don’t make any money off of the actual email, but you get paid to send their email to your list.

Tactic #8: Email your list about monetized web pages on your site.

A great way to monetize your websites are with PPC (pay-per-click) ads (like Adsense) and then send your list to those pages. When they click on your ads you get paid.

Okay I’ll be adding to this last as I find/come up with new ideas and I’ll email you when I do as long as you’re on my list. Not on my list? Then click here. You’ll also learn a ton of other great stuff from me! 🙂

If you have any questions about what I covered here please let me know by leaving your comments below.

P.S. Need help with building your list and/or making money with it? Hire me as your personal coach for one low monthly fee AND get a ton of other benefits while you’re at it! I have just recently re-opened my LessonsWithLiz.com membership and invite you to take me on as your personal coach! Check this out >>>http://www.LessonsWithLiz.com

Website Traffic

There are several ways to get traffic!

You can buy it (Facebook, Google Adwords, etc), you can trade for it (you promote me and I’ll promote you kind of deals), or you can steal it!

Let’s talk about stealing traffic…

[su_box title=”Hot Tip!” style=”soft” box_color=”#0e9310″]I recently went through John Thornhills Simple Traffic Solutions course at http://www.ThisKicksButt.com/SimpleTrafficSolutions and loved it! He shares so many tactics in the course and I can’t recommend it enough! Get this course if you want to learn over 20 traffic tactics straight from him![/su_box]

Now I don’t mean for you to do anything sneaky or anything like that. Basically with “stealing” traffic you’re getting your message on another person’s site who already gets a ton of traffic.

The best example of this?

Guest blog posting…

Maybe you’ve heard of it and maybe you haven’t, but the thing about it is it’s a tactic that’s been around for YEARS and the reason why the tactic has been around so long is because it actually works.

You simply find blogs in your niche that get a lot of traffic (there are all kinds of tools out there to see how much traffic a site gets) and approach “pitch” them your idea for a blog post you could write for them.

Notice I didn’t say… “Contact them and ask if you can write a blog post for them.”

That doesn’t work!

You need to do your research on THEIR blog and see what topics they cover on their blog. Come up with 2-3 ideas for related topics that they haven’t covered yet and then contact them with your ideas and ask if you could write the post for their blog.

Does this take work?

You bet!

But if you focus on blogs with TONS of traffic your hard work could really pay off!

Now if you’re not great and creating content you could always pay someone to create the content for you. You just want to make sure that you actually find someone with some serious talent who can create a great piece of content for you.

[su_box title=”Hot Tip!” style=”soft” box_color=”#0e9310″] I’ve created a resource list for you of people who create content as a service for others. Click here to access this list. [/su_box]

When guest blog posting for someone they are going to read what you submit before they post it to their blog, so you better have something awesome to hand them.

So how do you go about doing this?

1. As I said the first thing you need to do is find the top blogs in your niche that actually get traffic.

2. Spend time reading the blog posts and make a list of ideas for blog posts that you could write (or have written) for that blog.

3. Spend some time getting the attention of the blog owner. Tweet their blog posts, post their blog posts on Facebook (mention them when you do if that’s possible), make comments on their blog, etc.

4. Finally contact them and pitch them your ideas for blog posts you could write for them. With you getting the credit of course.

5. If they accept your offer then like I said make sure you create and/or have some KILLER content created for them. This is THE most important part of all of this. Once you get a “yes” from them don’t get a “no” when you submit your content. It’s GOT to be KILLER!

Now as I said this does take work, but let’s say that every other week your able to guest post on someone’s blog. By spending some money having the content written or spending some time writing the content yourself imagine the massive amount of traffic you could be getting?

I’ve created a Guest Blogging Research Sheet for you to download that you can use to keep track of…

1. Blogs you find in your niche
2. Means of contact for each blog
3. Ideas for blog posts for each blog
4. Notes to keep up with your dealings with each blog owner

I created this in Microsoft Excel and you can download the zip file for it by clicking here.

Now just because this is an old tactic that takes work, don’t dismiss it. Put a little time and effort into it and you’ll have a way to get A LOT of traffic that’s GOOD traffic and totally targeted!

If you have questions about using this tactic please leave them below!

Website Traffic

Getting traffic to your blog (or any website for that matter) can be a real pain in the butt.

Here’s what you need to focus on…

1. Learn several traffic tactics.

2. Picking 2-3 tactics that you learn that you feel like you can implement.

3. Use them and test to see what works.

4. Keep what works and use it!

5. Rinse and repeat until you are using enough traffic tactics to get the amount of traffic you want.

To help you get started I’m giving you free access to my Blog Traffic Kickstart Workshop. Go through it, learn, use, and keep using what works for YOU!

NOTE: The resource document for this workshop is at http://imwithliz.com/downloadz/FBTKResources.pdf and the My Traffic Tactics resource sheet is at http://imwithliz.com/downloadz/MyTrafficTactics.zip

I recently went through John Thornhills Simple Traffic Solutions course at http://www.ThisKicksButt.com/SimpleTrafficSolutions and loved it! He shares so many tactics in the course and I can’t recommend it enough! Get this course if you want to learn over 20 traffic tactics straight from him!

If you have any questions about what I covered in this workshop please leave your comments below!

Affiliate Marketing

So JVZoo has had this little “hack” for a while, but I wanted to show you how to use it because it allows you to put buyers of products you’re an affiliate for on your own list.

Example: I’m going to be promoting a product for David Eisner. When people buy through my affiliate link I’d like to have them put on a list within my autoresponder account. I’d create a list something like deisner4xleadquality so that I knew what the list was.

Once those people are on that list I can send them bonuses for buying, related products, and whatever else I wanted.

This is a HUE benefit for people who are doing affiliate marketing without a list because then BUYERS get added to your list seamlessly!

And it’s a HUGE benefit for those who already have a list because you can create BUYERS list that are super targeted.

All you have to do is when you find a product you want to promote in JVZoo, apply to get approval and get your link. On that same screen is a place where you can put what list you want people who buy through your link to be added to.

Here’s an image to show you what I’m talking about…

I don’t know about you, but I’ll be using this “hack” a lot to create seriously targeted list of my buyers. 🙂

Hint: You could even create “category” type lists. For example anyone who buys a product through your link on affiliate marketing could go on your affiliate marketing buyers list. Or anyone who buys a product through your link on traffic could go on a traffic buyers list.

Okay… A little advanced tactics, but wanted to share to help you guys out!

Liz

 

Website Traffic

So I just wanted to write a really quick post to help you guys who are getting started with traffic. There are things you need to keep in mind that will actually HELP you to get traffic in the correct ways using the correct processes.

You see it’s not just about driving traffic. It’s about driving traffic to the right place, and using the right traffic tactics that work for your business model.

For example…

I drive ALL traffic to a squeeze page. (http://backpackbusinesslifestyle.com/sp/) My business is all about teaching people to create their own online business. So tactics like…

Buying solo ads from people who have lists in my niche
Buying advertising on sites that are in my niche
Writing articles about my niche
Using social media tactics
Etc, etc, etc…

Those are all things I do because they are proven to work in my niche.

So before you even THINK about traffic you need a squeeze page so you can drive traffic and get people in your niche on your list. This way you can send an email to your list and get them to any link you want them to go to. The bigger your list the more traffic you can drive to any link you want.

Duh, right?

Well 95% of people aren’t doing that…

So once you have somewhere to drive traffic then it all comes down to educating yourself about the different traffic tactics and finding the ones that work for you and using them each and every day.

Yes! You have to drive traffic each day in order to keep that traffic coming. That’s something else 95% of people don’t do. They are too busy chasing the dream and aren’t actually WORKING. 🙂

So here’s a diagram of how this all works…

GettingStartedWithTraffic

Here’s an explanation of the diagram…

1. You learn tactics to drive traffic
2. You drive traffic to your squeeze page
3. You get people on your list
4. You email your list when you want to send them to a site (maybe a link to your product, a site you’re an affiliate for, etc)
5. Your list subscribers click on your links and go where you want them

See how easy that is?

So quit making this driving traffic thing so hard… Get a squeeze page, drive traffic, get your list subscribers to anywhere you want. 🙂

I hope this helps and if you have questions about what I’ve covered here please leave them in the comments section below…

The Techy Stuff Tutorials

An autoresponder is vital to any online business. You absolutely MUST have one to be able to have prospects to market your online business to.

For example…

I run an online income coaching business. I have setup LizTomey.com to collect leads to market my products and services to. My autoresponder gives me a form that I can put on my website, collect the name and email address of leads, and then it puts them on my “list”.

As soon as someone joins my list my autoresponder automatically sends them a welcome message. I then have several other messages “loaded” into my autoresponder that are automatically delivered to the leads that are added to my list. You can have these messages sent out at any time you determine.

So if “Bob” joins my list today he will immediately get a welcome message. 24 hours later he will get another one. 48 hours after that he will get another one, and so on and so forth. This is all automatically setup and done by my autoresponder.

I can also log in to my autoresponder at anytime, select my list, and email everyone on the list at one time.

Hopefully you see how powerful this is! 🙂

It adds some serious automation to your marketing efforts!

Now I want you to listen very closely because picking an autoresponder service/solution can literally make or break you. There are solutions out there that you can purchase install on your own domain name and be off and running. However that is NOT what you should do.

There are a million reasons you don’t want to do this but the main reason being your deliverability rate. Imagine sending an email out to 1000 prospects and only 700 or even less of them getting it. You’re leaving money on the table! You want to ensure you’re using a reputable service that can get your emails delivered.

The only two I recommend are…

1. Aweber
2. GetResponse

I actually use both, but that’s kind of an advanced technique I will leave for another tutorial. 🙂

Use one of those for now, ensure your emails actually get delivered, and save yourself lots of headaches and lots of money!

Now I’ve created this post to explain autoresponders to you, tell you which ones to use, AND to answer any questions you have about autoresponders and/or how to use them.

If you have questions about using/getting an autoresponder make sure and leave them below. I’ll answer them here and create any tutorials that you may need to learn from.

I look forward to helping you with all your autoresponder questions. 🙂

Liz

UPDATE:

Above I stated that I used both Aweber and GetResponse. I’ve done an update video that explains why. 🙂 You can see it below.