The Resale Rights/PLR Difference – What Matters?

Today I want to talk about the difference between the resale rights business model and the PLR creator business model because I’ve been getting a lot of questions about it lately.

So first let’s start off with understanding products with rights…

When we talk about selling the rights to the product it means that we create the product, and then give someone else the right to use it. Depending on what kind of rights you give depends on what the person can do with the product.

There are many different types of rights, but here are the main ones…

Resale rights – The purchaser of these rights can resell the product and keep 100% of the profits. They CAN NOT edit the product, claim copyright, etc. The customers who purchase this product from the rights purchaser only gets personal use rights. Meaning they can only use it in its intended way. They cannot resell the product.

Master resale rights – The purchaser of these rights can resell the product and keep 100% of the profits. They CAN NOT edit the product, claim copyright, etc. The customers who purchase this product from the rights purchaser can use the product and also resell the product to their customers.

Side Note: If you want to know more about resale and master resale rights then is the place you need to be paying attention to!

Private label rights – The purchaser of these rights can resell the product and keep 100% of the profits. They CAN also edit the product, use it in several different ways, claim copyright, etc. Basically this is like getting a product and being able to do anything you want with it. You can even take a product with private label rights, change it up just a bit, and sell the resale/master resale rights to it.

Reseller private label rights – The purchaser of these rights can do just about anything with the product INCLUDING reselling the private label rights to it. This is like full blown rights to do anything you want with very few exceptions. Sometimes these are called unrestricted PLR rights, but even with unrestricted rights people have restrictions, so in my opinion this shouldn’t even be a term that’s used. See this post for my thoughts on Unrestricted PLR. 

Side Note: I am one of the few PLR creators who created reseller private label rights content. You can see ALL of my PLR content at

Side Note 2: These definitions are not definite. 🙄 Always read the license that comes with any type of product with rights to know what you can and can’t do with it. Yes, there SHOULD be a standard across the board, but unfortunately people just make up whatever they want. 🙄 ALWAYS read the license file and if you’re not clear on what you can and can’t do then ask the creator of the content.

Okay so now that you understand (hopefully) the difference in rights, let’s talk about the differences in being a resale rights creator and a PLR creator. The person who creates and sells content with rights.

PLR Product Creator – As a PLR product creator you have to create all the content for your product from scratch or pay someone to create it for you. If it’s an ebook it’s got to be all original from scratch content. If it’s software it’s got to be all original code from scratch. If it’s videos the content needs to be all original from scratch. Getting the point here?

You have to create everything from scratch so that it’s YOURS and you can offer private label rights to it.

The exception to this rule is if you are using reseller private label rights because those give you the right to resell the PLR.

Being a PLR product creator is VERY profitable and I’ve made tons of money doing it, but there’s an easier way to make just as much money!

Resale Rights Product Creator – As a resale rights product creator you CAN create all the content yourself and just sell the resale/master resell rights to others, but an even easier way is to use PLR content you already have or can easily buy and use THAT to create your resale rights product.

Side Note: You MUST read the rights of the PLR content you use for this. Some people do not allow you to take their PLR content and use it to create resale rights products. The legal lines are blurred here. Technically if you change PLR content a bit then it’s no longer the original content and you can do whatever you want with it from there. However, do you want to get into a legal battle with someone or ruin a relationship with them? Just think before doing this and know your rights to the content.

I know… It can be a bit (or a lot) confusing, but if you read this post a few times you will get it. 😄

Just remember this…

PLR – Can edit and sell and/or use in multiple ways

Resale rights – Cannot edit and can only sell as is.

Depending on what you want to do will depend on which of these you will choose.

If I’m just wanting to get a good product in front of my people to help them I’ll just buy resale rights.

If I want to get content and turn it into my own product or use it in a different way (blog posts, bonus content, membership content, etc.) then I’ll buy private label rights.

There are thousands upon thousands upon thousands of online business owners out there that want both PLR products and resale rights products and you can make a lot of money with either option. It’s all about what YOU do and don’t want to do.

Okay, have questions or comments on any of this? Post them below…

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