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AI (Artificial Intelligence), Building An Online Business, ChatGPT, Copywriting, Featured, Private Label Rights (PLR)

The Million Dollar Question… Who Am I Writing To?

We’ve talked a lot about sales letter writing and writing copy in general lately. It’s boring (for some) and not sexy, but it’s the ONE skill you absolutely MUST have if you can’t pay a copywriter to do all of your sales copy for you.

Plain and simple…

And I personally think that if you call yourself a marketer this is an absolute must-have skillset. It will help you in various ways even if you aren’t the “chief copy guy/gal” in your online business.

Recently I’ve been working with a client who has created some content she wants to sell the PLR to. The content is fire! She’s a great content creator. However, when it comes to writing a sales letter to sell her content, she doesn’t have that skillset.

If this sounds like you… You’ve got a product, but don’t know how to create the sales copy (the words that make people buy) then let me help you out.

Start by knowing WHO you are writing your sales copy to…

Let’s look at people who are creating content with PLR and wanting to sell that content to others. I have a ton of clients who are currently doing this, so I want to use this as an example.

So, WHO is your target audience?

WHO is the person who is going to buy your PLR content?

That’s going to be online business owners/digital marketers.

Your PLR content is probably niche specific, and you could get laser targeted here and speak to online business owners/digital marketers in that specific niche.

I tend NOT to do that because I have experience with this niche and know that people will buy PLR content just because they want the content for the future for products and projects, because they simply like hoarding PLR, and many other reasons.

HOWEVER, the correct way in general is to talk to a specific person (persona).

A great way to define your target audience (or customer avatar) is to ask AI. I recommend using a few different ones because they’re all going to give you a little more information.

For example, when I ask ChatGPT I get this…

User: I create and sell PLR content. Can you define my customer avatar for me?

ChatGPT: Creating a customer avatar for your PLR (Private Label Rights) content business involves identifying and defining the ideal customer who would be most interested in purchasing and using your content. Here are some key aspects to consider:

Demographics:

Age Range: This could vary widely but often might be adults aged 25-50, who are more likely to be involved in businesses or entrepreneurial activities.

Gender: Both male and female, as PLR content is universally applicable.

Location: Likely global, with a focus on English-speaking countries if your content is in English.

Education Level: Probably has at least some college education, as they are likely to be business owners or marketers.

Professional Background:

Occupation: Entrepreneurs, small business owners, bloggers, content creators, digital marketers, coaches, and educators.

Industry: Particularly those in digital marketing, e-commerce, education, coaching, and content creation.

Income Level: Variable, but likely in the mid to upper range, as they need discretionary income to invest in content for their business or projects.

Psychographics:

Interests: Content marketing, online business, digital marketing strategies, self-improvement, and entrepreneurship.

Challenges and Pain Points: Lack of time to create original content, need for cost-effective marketing materials, desire to expand online presence without excessive investment.

Goals and Aspirations: To grow their business or online presence, to engage and expand their audience, to save time on content creation.

Behavioral Traits:

Online Behavior: Active on social media, likely engaged in online communities related to marketing or entrepreneurship, consumes content about digital marketing and business growth.

Purchasing Behavior: Looks for cost-effective solutions, values quality and versatility in content, likely to purchase based on recommendations or reviews.

Specific Needs Related to PLR Content:

Type of Content: Interested in articles, blog posts, e-books, courses, and social media content.

Usage: To supplement their own content creation efforts, to use as a framework for their own branding and customization, to save time and resources.

Remember, this avatar is a generalization and might not encompass all your potential customers. It’s meant to be a starting point to understand and cater to the needs of the majority of your target market. Tailoring your marketing strategies and content offerings to this avatar can help you more effectively attract and retain customers.

When I ask Bard I get this…

Me: I create and sell PLR content. Can you define my customer avatar for me?

Bard: Sure, here is a possible customer avatar for you if you create and sell PLR content:

Demographics

Age: 30-55 years old
Gender: Male or female
Education: College degree
Occupation: Entrepreneur, blogger, online marketer
Income: $50,000+ per year

Psychographics

Values: Quality, efficiency, creativity
Goals: Save time and money on content creation, grow their business
Challenges: Finding high-quality PLR content that is relevant to their target audience
Pain points: Spending too much time creating content, not getting enough results from their content marketing efforts

Marketing messages that resonate with this customer avatar

“Save time and money by using our high-quality PLR content.”
“Grow your business with our proven PLR content formulas.”
“Get more results from your content marketing efforts with our targeted PLR content.”

Channels to reach this customer avatar

Online communities for entrepreneurs and bloggers
Social media platforms like LinkedIn, Twitter, and Facebook
Content marketing channels like blogs, email newsletters, and webinars

I hope this helps!

Side Note: The better the prompts that you use the better information you will get. Search Google for prompts that will define your target audience or your customer avatar.

Some of the information is the same, but some of it is different so I just put it all together to build a better target audience/customer avatar.

Now once you have defined your target audience you know WHO you are writing to/for!

The amount of information you’ll need to define who your target audience is will differ depending on what you’re selling, your niche, customer buying habits, price, etc. The example I gave you above is one of the easier ones, but being able to define WHO you are writing to is an absolutely ESSENTIAL first step.

Gather as much information as you possibly can…

Create a customer avatar and this is going to make writing sales copy of ANY type MUCH easier! Sales pages, emails, ads… EVERYTHING!

Now, I’m not a copywriter by any means. I struggle just like you do with creating copy that makes people want to buy, but as time has gone on, I’ve gotten better and better. You will too! You’ve just got to go out there and start creating.

And now with AI this is easier than ever!

Okay so let’s wrap this “little talk” up…

I recommend two things to help you get started with writing copy…

1. Psycho Profits 3 – This is a course that teaches about all the different components that you can use in your sales copy and how to write each of them to create a sales page that makes people want to-buy. You’ll even learn what to put into AI so you can do this super quick!

Use this coupon code: LIZ27 and save $70 off of the current price!

https://www.LizTomey.com/PsychoProfits3

2. AI Tactics Volume 3 – Using AI For Creating Sales In Your Online Business – This is a complete learning system that shows you how to use AI in multiple ways to create sales in your online business.

https://todayinplr.com/ai-for-sales-creation-for-internet-marketers-plr

Have questions or comments about this post? Are you a copywriter and would like to offer your advice?

Leave it all in the comments below!

Featured, Notes From Liz, Private Label Rights (PLR)

PLR Price Changes – Important!

With the last release of my latest PLR offer, you might have seen the price increased a bit. This is going to be happening for MOST PLR offerings moving forward.

Why?

First because I only offer 100 licenses for PLR packages I release. That limits me, but helps you with a little bit of competitive edge.

Second, and this should probably be first, I am creating content for you just like I would if I were using it in MY online business. Meaning all of my knowledge goes into every PLR package I create.

It doesn’t matter if it’s just content or full on products…

I’m not like many of the PLR sellers out there who outsource their content and try to sell you crap content because I’m too cheap to pay for high quality content creators.

This is ME creating the content. Using all of my years (almost 20 years now) of learning and implementation. Not just learning the topics, but using the topics, knowing what the end users want and need, and the list goes on and on.

Now these aren’t crazy price increases, so don’t worry… I just need to make it worth my while to provide you with content. Hopefully that doesn’t sound arrogant. If you know me, you know the one thing I’m not is arrogant.

I just need it to be a win/win situation…

You win because you get REALLY good content that people will actually pay for and be happy to pay for your products, marketing, etc., and I win because I can make-money providing you this content.

I mean I am human contrary to popular belief. 😜 I have bills and an expensive taco addiction to feed. 🌮

So, here’s the pricing structure moving forward…

Regular TEXT based content will be launched at $17 for the first 24 hours and then the price will increase to $47. That’s still a HUGE discount.

Here’s an example of one of those packages that I have released in the past https://www.TodayInPLR.com/pick-a-business-model-plr

Regular VIDEO based content will be launched at $27 for the first 24 hours and then the price will increase to $47. Again, that’s still a HUGE discount.

Here’s an example of one of those packages that I have released in the past https://www.TodayInPLR.com/creating-profitable-marketing-pages-plr

BIG content packages will be launched at $27 for the first 24 hours and then the price will increase to $97. These are always released with dime sale pricing so the price goes up a little with every sale. The 24 hour launch period is excluded from dime sale pricing. It’s simply $27 for the first 24 hours. In the past I have offered either regular PLR or Reseller PLR. Reseller PLR will be the only thing offered with these moving forward. You’re actually going to save money here in the long run. 😉

Here’s an example of one of those packages that I have released in the past https://www.TodayInPLR.com/plr-on-plr

5 day workshops (the PLR option) will be launched at $47 for the first 24 hours and then the price will increase to $197. Do it need to say it again? 😉 That’s still a HUGE discount.

Here’s an example of one of those packages that I have released in the past https://www.BackpackBusinessLifestyle.com/sp/the-backpack-business-lifestyle-profits-blueprint-workshop

I do release other kinds of content packages and those prices differ and are based on how much content is in the package. The prices always vary though. The above are the “structured” packages I offer.

My PLR packages always come with a lot of bonuses and teaching aids to help you make-more money with my PLR content. I’ve already begun adding more to these packages, so with the price increase you WILL be getting more value too. This isn’t just a random price increase just for fun. 😆

Many many MANY of you have been buying my PLR content for a VERY long time, and I truly appreciate your continued support. Customer or not yet a customer, I truly value you, your time, and your trust.

I look forward to providing you with more PLR content in the future and any tools, learning aids, etc. that you need to learn to use PLR profitably-in your business.

If you’re still struggling to learn to make-money with PLR content here’s a playlist of many of my PLR tutorials on YouTube where you can start learning for-free!

https://www.LizTomey.com/LizOnUsingPLR

Talk soon!

Liz

Featured, Private Label Rights (PLR)

How To Use Videos With PLR In Your Online Business

One of the biggest questions I get asked about PLR content is…

Liz, how can I use the videos that I get PLR to?

This is a great question, and you have A LOT of options! First though let me dispel a little bit of a “common thought”…

First off, MANY people don’t think they can use PLR videos “as is” because it’s not their voice.

Not true…

You totally can!

You can use them as is for your own products, as content, as content for a membership site, as bonuses, and all the other ways you sell/use content.

Look… People are buying the content or wanting the content. THE CONTENT!

If you’re a man and you have videos that have a woman’s voice in your product no one will care. Same for you women. Your customers won’t care if it’s a man’s voice in your videos.

I have been using PLR content since 2004 and not one single time has a customer complained that it wasn’t MY voice or ME teaching the content.

If I tell them, I have a product that does XYZ all they care about is that product does XYZ. If I tell them the content will teach them XYZ all they care about is learning.

So, take that out of your head. It’s a problem in your mind that’s really not a problem in reality. 😉

Now if you WANT those videos in your own voice, the only way to do that is to re-do the videos.

A lot of PLR videos come with the transcripts. You can take those transcripts and recreate the videos. I do this sometimes.

But this takes some serious work. You have to re-do the videos completely, but it’s much easier than you sitting down writing out a script for a video, and then recording it. All the content creation is done for you. You just have to do the video part. Be it with a camera or screen recording software.

Side Note: If you buy my PLR content and it comes with videos, I ALWAYS provide the scripts/transcripts to the videos. However, if a video you get the PLR to doesn’t come with transcripts you can use online tools to turn those videos into text and then you’ll have transcripts.

You can also take videos and NOT use them as videos. Think outside the box. Just because PLR content comes in a certain format doesn’t mean you have to keep it in that format.

What I mean is you can have the videos transcribed and use the text from the videos to create ebooks, reports, or any other format that you want to. Throw some screenshots into it and you have a product that both tells and shows without having to be video!

Here are some more tips for using videos that you get the PLR to…

1. Add An Intro and Outro – If you want to personalize the videos you get the PLR to then record an intro to them. This could be an introduction to the video and you telling the viewer that a guest speaker will be delivering the content, that you have the right to share the content with your viewer, etc. You can also add an outro to the video where you do a “wrap up” of the video and summarize what was just covered.

2. Add To The Video – With technology now there are all kinds of tools out there that can help you edit and add to videos. You could take a video that you have the PLR to and add in snipits of video from you with supplemental content, personal stories, case studies, etc.

My favorite videos right now are the videos where people are “watching the video with you” and add in their commentary. You can easily do this too with ANY videos you have the PLR to. This would be a great strategy for YouTube content!

3. Use Multiple Videos To Create A Product – I currently have a coaching client who is teaching how to do something in a report. He is linking to videos that show how to do what he’s teaching. All of the videos he’s linking to he has the PLR to the videos. You could do the same thing!

For example, let’s say you write a report about building business websites. You have PLR to videos that show how to use OptimizePress to build business websites. You could upload those videos on your own server (or anywhere else you want) and link to them within your report. I actually have a PLR package that shows how to build websites with OptimizePress if you want to try your hand at this exact tactic. I know shameless plug, but you can get the package at https://todayinplr.com/creating-profitable-marketing-pages-plr

4. Create A Series On A Specific Topic – Look, we all need content, so why not take a bunch of videos that you have the PLR to and create a series. You could do a series of blog posts and post the videos in your blog posts. Introduce each video, embed it into your blog post, monetize that blog post, and boom you have a series of content you can make money with!

5. Create A Bonus Bundle – People LOVE bundles of products. Videos make for great products. So, why not use those videos you have the PLR to and create several products to use in a bonus bundle. Another shameless plug but I have an entire workshop that shows you how to create product bundles from PLR content at https://www.PLRProfitsCoach.com/the-bundle-profits-with-plr-blueprint-workshop

6. Create A Learning Center – Learning by video is the preferred way of learning for most people. You could enter a big niche and create a learning center and fill it with content from videos that you have the PLR to. You could charge a one-time fee for this or even a monthly fee!

7. Chop It Up For Social – We need TONS of content for social media. The more content you post the more attention you’ll get. PERIOD. Look at the most well known people online. Their socials are FULL of content. Videos that you get the PLR to make great content for social media. Pick a video that you have the PLR to, pull out “clips”, edit them, and post them to your social media channels. YouTube of course is great for this, but don’t forget about Reels on IG and FB. X (Twitter) is giving more attention to videos. You can do video Pins on Pinterest now. There are so many ways to use video on social media and those videos that you have PLR to are going to save you a ton of time because you can use pieces for tons of posts!

I’ve given you a lot of options here and I’m sure there are even more options I didn’t cover here, but this is just a quick blog post and not a how to guide. 😎

Use your brain and think of ways that you can use videos you get the PLR to, but here’s my biggest piece of advice…

If you buy an entire PLR product and it’s all videos. Just take them and use them as they are. Use them to create your own product. Create a sales page to sell your product, add your order buttons, create your download page, and then promote that thing as your product! It’s the quickest and easiest way to make money with video PLR content, and as I said… People love video!

Okay so hopefully this has answered your question on how to use videos that you get the PLR to. Do you have tips and/or suggestions on how to use videos with PLR? Then let me know in the comments below…

Copywriting, Featured

The Sales Copy Bible!

Over the last few days I’ve been talking about an amazing resource to help you learn to write sales copy and the importance of you having this skill.

If you missed this resource you can see it at https://www.LizTomey.com/PsychoProfits3

Use this coupon code: LIZ27 and save $70 off of the current price!

Learning to write sales copy is a NEVER ENDING process. I’ve been doing it for almost 20 years now and I have NEVER stopped learning to do it and I have NEVER stopped practicing.

That’s truly the key to getting good at it. That’s how you get to the BIG results…

Sales copy is a part of my everyday activities in my business. Yours too!

I use sales copy every day in EVERYTHING I do in my online business because I’m constantly marketing something. It’s literally what puts food on my table, pays my bills, allows me to travel, and the list goes on and on. It’s why I have the lifestyle I have.

Yes, I sell only the best stuff in all of my online businesses, BUT I have to use sales copy to get people to buy that stuff.

So, I am officially calling Psycho Profits 3.0 our sales copy bible for #TeamTomey and we will be having many more conversations about sales copy. However, ALL of those conversations will be built upon what’s taught in Psycho Profits 3.0.

And when I say conversations, I mean my teachings. 😉 I have some resources I want to create to help you write better sales copy for your sales pages, ads, emails, content, etc. and I’ll be showing you how the knowledge in Psycho Profits 3.0 fuels that stuff.

You’re going to see things put into ACTION! 

For now, we’re going to wrap our conversation on sales copy up. Make sure you get Psycho Profits 3.0 at https://www.LizTomey.com/PsychoProfits3

Use this coupon code: LIZ27 and save $70 off of the current price!

Have questions about writing sales copy? Send them to me at LizLive.com and we will talk about it in future teachings. 😍

Talk soon!

Liz

Copywriting, Featured

[LizTomey] My Process To-Profits…

Yesterday I sent you an email about my secret weapon…

If you missed that email you can read it at https://liztomey.com/blog/the-secret-weapon-i-dont-talk-about

I had a few people email and ask about my process for writing sales copy and getting it up and online and making sales, so I want to give you that run down today…

Nowadays writing copy for sales pages goes like this…

Step 1: I decide what components I want to be on my sales page…

Things like sub-headline, headline, open, offer, etc. etc.

Step 2: Then I open up Word and my favorite AI tool and get it to help me create the sales copy for each of these components. Now if I didn’t know the function of each component, I couldn’t do this. AI is a great TOOL, but you still need to bring it some knowledge. Contrary to popular belief you can’t just ask AI to create a sales letter for you and it will just magically spit everything out. You’ve got to know WHAT information to “feed it” first.

There is a copywriting course called Psycho Profits 3.0 (https://www.LizTomey.com/PsychoProfits3) that teaches about all the different components that you can use in your sales copy and how to write each of them to create a sales page that makes people want to-buy. You’ll even learn what to put into AI so you can do this super quick!

Use this coupon code: LIZ27 and save $70 off of the current price!

Step 3: After all of my components of my sales page are created, I have my first draft. I sit on that for 24 hours. I completely walk away and forget about it. I come back 24 hours later, polish it up and have sales copy I can use to build a sales page to sell whatever it is I am creating this sales copy for.

Step 4: I use Optimize Press to build my sales page, add my order buttons, and I’m ready to start making sales with sales copy that actually WORKS to make people want to buy.

Side Note: I have an entire workshop where I show you how I take sales copy and use Optimize Press to build an online sales page, add my order buttons, add my customers to a customer list, deliver the purchase to the customer and do it all in an automated way. There is no cost or opt-in for this workshop. It’s posted right on YouTube at https://youtu.be/fDLYmaouPXk?si=f-Qv5PyzmdRTYIW7

Step 5: I promote the page and make-money!

Does this take time?

Yes!

Does this take work?

YES!

BUT… I do this ONE time per “thing” I want to make-money with, and I have something that makes me-money over and over again, so it’s TOTALLY worth it.

Now YOU have my entire process, and YOU can do the same thing with just the details I’ve given you in this email.

Start by grabbing Psycho Profits 3.0 from https://www.LizTomey.com/PsychoProfits3 (don’t forget the coupon code) and learning about the components that you need to use in your sales copy, how to write them, and how to use AI to help you write them quicker and more effective.

Then write your sales copy, polish it up, and then use that video tutorial I gave you to get it all setup online and ready for SALES!

I’ve taught all of this information in several of my workshops, but NOW you have it ALL in one easy to read step-by-step application. You now have THE MOST powerful tactic to make-money in your online business.

What are you going to do with this information?

Sit on it and do nothing?

OR…

Take this information and actually put it into play for yourself right now?

Choose wisely, grasshopper… YOUR success depends on it!

Psycho Profits 3.0 https://www.LizTomey.com/PsychoProfits3

Use this coupon code: LIZ27 and save $70 off of the current price!

Talk soon!

Liz

Copywriting, Featured

The Secret Weapon I Don’t Talk About!

Blog Photo Explained: In this picture I had just been back from Mexico for a few weeks. I never thought it would be hard to transition back to my own culture, but looking back it was VERY hard. That’s very hard to explain and only those who have gone and lived in a different culture will understand.

I snapped this picture after moving into my apartment totally by myself. I had to move stuff in, put stuff together, and deal with my brain that was screaming for me to get back to Mexico, but I needed to be where I was at that time. I did it all on my own and figured things out and I was totally ok. Sometimes we have to do things we don’t want to do and just smile through it. 😉 Okay… On to this blog post… 

I have a confession to make…

There’s something I don’t talk about often and it’s LITERALLY the MOST important (and PROFITABLE) thing you need to know as an online business owner…

What is it?

How to write sales copy…

Wait! Before you run off… 🏃

Why don’t I talk about it?

Because it’s boring, it takes work, and people don’t like those two things.

That’s the honest truth and it’s SOOOO sad because knowing how to write sales copy is the one BIG thing that will actually allow you to make-money in your online business.

Look, if you will just turn off your SOS (shiny object syndrome) for just a few minutes and listen to me and actually start learning to write sales copy then you’re going to go from buying this thing and that thing to making-money from this thing and that thing.

As online business owners we need to write sales copy for all kinds of things…

Sales letters, emails, ads, even in content for calls to actions, and so much more. Sales copy is the life blood of an online business.

When you learn to write sales copy you get a superpower. The power to persuade people to spend-money with you!

Of course, you can hire someone every single time you need some sales copy written, but that’s expensive, it’s hard to find quality people, and it’s one more standing in between you and making-sales. Let’s face it… You don’t need one more thing standing in your way, right? 😉

Now you might be thinking… 🤔

Sounds great, Liz, but I don’t want to spend money to have someone teach me how to write sales copy. I also don’t have a lot of time to learn how to do it.

First… Your mindset sucks if you’re thinking that…

I just told you it’s THE one thing that will allow you to make-money in your online business.

I’ve been doing this stuff for almost 20 years now… I know what DOES and DOES NOT work.

Period!

Being able to write sales copy is LITERALLY the secret sauce you search all over the Internet for.

You’ll invest money in every $20 crap push-button thingy out there, but you don’t want to put time and a bit of money into learning to write sales copy?

Really think about that…

Most of you (not all of you) are guilty of this way of thinking…

You’ve got to stop that and start taking things seriously…

Be willing to invest in things that are actually PROVEN to work for you.

Be willing to put the time into learning and applying those things.

Be willing to WORK for it.

Okay… I didn’t mean for this to turn into a rant, but I’m seeing so many of you chasing your tails and it breaks my heart for you. I know you have REAL dreams. So, take REAL actions to make those dreams come true.

So, you can do one of a few things today…

1. Keep doing what you’re doing and keep getting the results (or lack of) you’re getting

2. Spend a ton of money every time you need to write sales copy for something and hire a copywriter

or

3. Start EASILY learning to write sales copy RIGHT NOW using Psycho Profits 3.0 https://www.LizTomey.com/PsychoProfits3

Use this coupon code: LIZ27 and save $70 off of the current price!

Okay, that’s it for today… Hopefully you’ll take the advice I’ve just given you and put it to use. Stop chasing what MIGHT work and use what actually works. Acquire the skill of being able to write sales copy and you’ll ALWAYS be able to make-money in your online business.

It starts here >>> https://www.LizTomey.com/PsychoProfits3

Talk soon!

Liz

Featured, Internet Marketing, Out Of The Box Ideas

Turning The Page On Traditional Marketing: Flipbooks For The Digital Age

Blog Photo Explained: As most of my readers know I lived in Mexico for a while and LOVED it! The culture is amazing there. Here’s my silly tail wearing a traditional hat from near the region I lived in… Tierra Caliente. This is an area located in the states of Michoacán, Guerrero and Mexico. While it’s considered a hot area (both climate and danger levels) of Mexico it’s gorgeous, holds a ton of history, and so so so much culture! Try the mezcal… You might not remember much of the experience, but it’s well worth it! 😂

If there’s one thing that’s constant in the digital marketing space, it’s change. Things are always changing, and you’ll need to keep up with the latest trends to stay competitive and get more sales.

Up until now, PDFs have been the standard format for delivering ebooks, reports, etc. While PDFs are great, there’s a relatively new ‘player’ in town and it’s skyrocketing in popularity.

That player is none other than flipbooks… and it’s the latest trend in presenting content to your audience.

Flipbooks have been around for years, but recently, they’ve gained increased traction and ubiquity due to advancements in AI technology and other new features.

If we searched for the term “flipbooks” on Google trends, we’d notice that the trend is evergreen and rising in popularity.

Whether you are a fan of flipbooks or not, the undeniable truth is that many people enjoy using them. By not leveraging the power of flipbooks, you’ll inevitably be left behind and be doing yourself and your customers a disservice.

You’re definitely going to want to jump on the flipbook bandwagon… but first… let’s see why these books are so popular!

10 Reasons Flipbooks Are So Popular

1. Engaging user experience

Reading a flipbook is far more fun and visual than reading a boring old PDF. With a flipbook, you can see the pages turning, and if you have your sound enabled, you can even hear the ‘swoosh’ sound of the page turning. Despite being in digital format, it seems almost tactile in nature. Reading a flipbook and makes us feel like we’re reading a traditional book. There’s also no need to keep scrolling down to read more. It’s far easier to consume content in a flipbook format. The interactive navigation will also allow the reader to get to specific pages of the book/report without needing to scroll up to find the contents table and so on. It’s fast and convenient.

If you stopped to think about it, even books displayed on Kindle devices operate similarly to flipbooks. The pages flip without needing the reader to expend effort scrolling. This makes for a better user experience.

2. Mobile friendly

Flipbooks look great on mobile devices too. Reading PDFs on a mobile device can be difficult because of the way the content is displayed. The words may be too small and once again, the reader will need to scroll. But flipbooks are optimized for mobile devices and create an awesome reading experience.

3. Embeddable on websites

One fantastic benefit of flipbooks is that you can embed them on your website. Visitors can read your book without ever leaving your site. This will increase your site’s retention rate.

Forget the old way of getting the reader to download a PDF, then opening it and so on. With flipbooks, all the reader needs to do is click on a link and voila! The book opens right in front of them… on the same page. Easy peasy.

4. A better way to generate leads

As mentioned earlier, one click is all it takes. When generating leads with an opt-in page and a freebie report, instead of sending the reader a PDF download, just have a link to your flipbook online.

Once again, it’s hassle free. Your new subscriber can just bookmark the page and return to it whenever they wish to read it.

5. Easy to update/revise

The problem with PDFs is that once they’re downloaded by your readers, it’s almost impossible to revise or update them. Even if you re-upload the latest version, there will be still be old PDF copies of your book/report floating around for the rest of eternity.

Maybe a slight exaggeration. But you get the point. 😉

With flipbooks, you can edit them online (any time you wish) and the changes will be reflected instantly. Your books will always be relevant, up-to-date, and accurate.

6. Integrates with other media formats

Another fantastic advantage of flipbooks is that you can embed YouTube/Vimeo videos in them. Readers will be able to watch videos within their books.

Can you imagine how cool that is?

Even Harry Potter never had it this good! 😂

Flipbooks are convenient, aesthetically pleasing, and have extremely cool features that will help people consume content in different modalities. They’re highly versatile!

7. Analytics

Like management consultant, Peter Drucker, once said, “What gets measured, gets managed.”

Flipbooks provide you with analytics and data that’s priceless for your marketing. You’ll be able to see how many people viewed your flipbook within a specific time period. Even your reader retention rate will be displayed and it’ll give you an accurate idea of how many people complete reading your book… and how many stop halfway.

If you notice that most readers drop off at a certain page in your flipbook, you can edit the content to make it more interesting so that they keep reading.

You’ll even be able to see if anyone printed out your flipbook. This data which is almost on a granular level will help you to target your audience better and tailor the content to suit their needs.

8. Shareability

Flipbooks can be protected or they can be set to public. If set to public, these books are highly shareable.

Imagine this scenario where your reader John wishes to share your ebook with his wife, Stephanie. If it was a traditional PDF, he’d have to attach it to an email and send it to her. She’d then have to open the email, download the PDF, then find it and open it before she can start reading. In most cases, Steph would not bother with the inconvenience and prefer to just turn on the TV and watch Keeping Up with the Kardashians. However, with a flipbook, John just needs to text message or email the URL to Stephanie, and with JUST ONE CLICK, she’ll be devouring the engaging content in your flipbook.

Congrats! You’ve just earned a new fan! Sorry, Kim. 😂

The accessibility and shareability of flipbooks may even make them go “viral” and reach a wider audience than you ever expected.

By now, you’re probably realizing just how powerful flipbooks can be. But there’s more!

9. Great for customization and branding

Since flipbooks are essentially web pages, there are a lot more options to customize and brand these books to make them more pleasing to the eye. You could also use your brand colors so that the books are in congruence with your official website and so on.

10. Better affiliate opportunities

Having affiliate links in flipbooks is better than having links in a PDF. With a PDF, when someone clicks on a link, the PDF software may throw up a pop up asking if the reader wishes to allow the link to open. This can discourage some readers and they may close the pop up.

With a flipbook, the moment they click a link, a page will open in a new tab showing them the offer you’re promoting and so on. This will not only make it easier for the reader, but it’ll improve conversions and boost your sales.

It’s a win-win for both you and the reader.

What to Look for When Choosing Your Flipbook Software

There are several popular flipbook software tools out there. One of the best that I found is Easy Flipbook. It’s reliable and has 1000+ satisfied users.

There are other flipbook software brands out there… but not all are made equal.

Here’s what you need to look out for when choosing a flipbook software.

Easy to use – A good flipbook software will have a user-friendly interface and be almost intuitive to use. With Easy Flipbook, you’ll be proficiently creating flipbooks like a pro within 15 minutes. Awesome!

Tutorials must be provided – While the flipbook software may be simple to use, you want to ensure that the vendor has also provided tutorials to guide you. At the very least, there should be a helpdesk to answer any queries that you may have.

One-time or recurring fee – Some flipbook software like Easy Flipbook have a one-time fee. That makes them highly cost-effective. Beginner marketers on a tight budget will prefer this brands that they only need to pay for once.

Other flipbook brands may have a monthly fee. There are pros and cons to both.

With a one-time fee, you’ll save money in the long run but the downside is that the tool may not be updated and the vendor may neglect the product after a while.

With a monthly fee flipbook, you can rest assured that the tool will be constantly updated. However, you’ll have to pay every month and the monthly costs can add up.

My suggestion is that you pay one-time for Easy Flipbook and call it a day. The vendor is reliable and the tool is new. It’s here to stay. 🎉

Are the flipbooks hosted for you? – Ideally, you’ll want to host your flipbooks on your own website server. Never build your house on rented land. Having your flipbooks on someone else’s server can be risky. If their site goes down, so will your flipbooks. While Easy Flipbook is kind enough to offer free hosting for your books (ideal for marketers on a shoestring budget who have no web hosting), ultimately, you want the books on your web server.

Speed – The tool must allow you to generate flipbooks fast! You don’t want to be spending hours just to create 1 flipbook. Easy Flipbook will create a flipbook in minutes for you.

Shareable… but includes built-in security options – You must be able to share your flipbooks with others… but the software must also have the option to protect your content, if you only want paying customers to access it.

Analytics – As mentioned earlier, having analytics and data is key to improving the quality of your flipbooks. The software you use must have this analytics feature.

It MUST support video! – People love watching videos online. Being able to embed videos in your flipbook will not only make it easier for you to create instructional content, but the videos will also hold your readers’ attention and increase your book’s reader retention rate.

These are just a few of the most important features you’ll need in your flipbook software.

I found all of them in Easy Flipbook… which is why we’re such huge fans of the software. It’s truly one of the best around.

Should you get a flipbook creation tool?

If you’ve read this far, you already know the answer is a resounding “Yes!”

Here are a few ways you can use flipbooks:

To deliver your lead magnets
To deliver the ebooks you sell
To add your tutorial videos
To offer a flipbook creation service on freelancer sites like Fiverr
To showcase for your customer testimonials
To personalize and rebrand PLR ebooks/articles you have
To be used as a component/module in your product bundle to boost sales
And much more!

You’re only limited by your creativity.

You can’t go wrong with flipbooks and most marketers will be able to leverage them in their business one way or another.

Ride this trend and use this engaging and fun format to hook your readers and make them enjoy your content. Flipbooks will make you look more professional and increase your credibility.

Start using them today!

Click here to get my #1 recommendation for creating flipbooks… Easy Flipbook!